Craft is a global production agency. We specialize in creating modern production solutions for our clients that deliver efficient, effective and consistent content. We are strategic partners in agility and scale, powered by best-in-class technology and a dynamic global network of over 1,300 producers, designers, photographers, linguists, technologists and more. We are dedicated to serving as partners in transformation for our clients and our proprietary processes and tools offer complete transparency and agility in a constantly changing world. As a part of McCann Worldgroup, we put creativity first in everything we do to deliver meaningful content and brand experiences. Craft is a part of The Interpublic Group of Companies (NYSE:IPG).
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Real leaders don’t just fail fast—they grow faster. Lalita Koehler shows us how it’s done. #LalitaKoehler #CraftWorldwide #FutureDriven #WeBringCreativityToLife
Fail fast and move on. Lalita Koehler reminds us of what’s important: it’s not why you fail, but how. Her simple yet powerful mantra provides a framework for resilience and continuous improvement. #TruthWellTold
Gold at The International ANDY Awards 🏆 Xbox’s "The Everyday Tactician" takes home gold in both Bravery and Idea, plus gold in Idea for "Cheeky Controller"! Craft UK’s talent shines, and the game-changing collaboration with McCann London and our client proves: we’re not just pushing boundaries, we’re redefining them. Big ups to the genius minds behind it! #WeBringCreativityToLife #AwardWinning #AndyAwards #CraftUK
Well done to our teams from McCann London, Craft Worldwide and McCANN Poland for being recognised at The International ANDY Awards this week for their bold creative ideas with big impact. McCann London and Craft's 'The Everyday Tactician' campaign for XBOX scooped gold in the Bravery and Idea categories. The teams also scored gold in the Idea category for XBOX's 'Cheeky Controller' campaign. And McCann Poland's 'Room for Everyone' campaign for Mastercard also came home with a gold in the Idea category. Read more about our winning work here: https://lnkd.in/ePCR6Jg
Driving Bold Creativity, at Speed. 💫 When Chevrolet’s Aveo Hatchback Black Edition campaign launched, Craft Mexico took the wheel—delivering dynamic, platform-tailored content that matched the bold spirit of the brand. Our proprietary production model emphasizes agility, quality, and cost-efficiency. Our in-house team handled every stage of the process—from pre- to post-production. In just one day of shooting, we delivered multiple formats tailored for various social platforms, with precision and creative excellence. It’s a testament to how we work today: smarter, faster, and built for modern marketing. 💫 #ProductionExcellence #CraftMexico #Chevrolet #ContentAtSpeed
We are proud to celebrate Andrea Ferronato on being named to Campaign Asia-Pacific “50 Over 50” – a well-deserved recognition of her incredible leadership, innovation, and impact across the production industry. 🎉 Andrea has spent her career redefining what’s possible in creative production — and she continues to raise the bar leading Craft Southeast Asia from Bangkok. Some of Andrea’s recent achievements: ✅ 66% revenue growth in 2023, beating the industry growth rate ✅ 100% client and employee retention two years in a row ✅ Led Craft Bangkok to win Campaign Asia's Production Company of the Year (Silver 2023, Bronze 2024) ✅ Champion for DE&I with a 10-nationality, female-led team, and sustainability leadership initiatives ✅ Pioneered the integration of AI and automation into production, driving innovation and efficiency across SEA ✅ Executive Producer on award-winning campaigns like Cigna’s Stress Waves and Shangri-La’s “Find Your Shangri-La” As Melissa Chan, Regional Managing Director, Craft APAC, says: "Andrea is the most inspiring 50+ professional I know. Her ion, leadership, and openness to new ideas continue to motivate and inspire us all." Andrea, your leadership, innovation, and mentorship continue to shape the future of production. Congratulations on this well-deserved recognition! 👏 McCann Worldgroup Asia Pacific #Leadership #CampaignAsia #50Over50 #WomenInProduction #Innovation #DEI #Sustainability #CraftWorldwide #Congratulations
✨ A must-see conversation at D&AD 2025 ✨ We’re proud to share that Shima Green, Craft Worldwide’s Photography Director, will be moderating the “Life Influences Art: Transforming Our Unique Experiences into Award-Winning Work” at this year’s D&AD Festival. Shima brings a rare gift: the ability to translate lived experience into images that resonate deeply. As a visual storyteller, she understands that behind every striking frame is a perspective shaped by identity, culture, and personal truth. She’ll be ed by a powerhouse lineup of women in the industry—including Shannon Washington, Global CCO at Gotham McCann Worldgroup—for a candid conversation about how the most meaningful creative work begins long before the brief. This isn’t just about great campaigns—it’s about the people behind them, and how their stories shape what we all see. Congratulations again to Shima, who also serves as Jury President at the D&AD Awards this year. We can’t wait to hear from this brilliant group!
Cheerios and Nestlé partnered with Craft Spain to reimagine the morning ritual—bringing fresh energy and emotion to one of the world’s most beloved cereal brands. From casting to delivery, our team led every step of the production process. We identified the perfect young talent to embody the joy of breakfast—and in just one day of shooting, captured a vibrant, authentic story tailored for both TV and social platforms. It’s another example of how Craft combines creative precision with production speed—turning beautiful ideas into content that connects. #CraftSpain #Nestle #Cheerios #ContentThatConnects #CreativeProduction
Exciting news worth celebrating! Theo Bassey, our Growth Director EMEA, has been named to the The BD100 for the second consecutive year! This recognition celebrates the top 100 business developers in the UK, and Theo’s place on the list is a true reflection of his outstanding contributions, client-first mindset, and dedication to his work. “Theo’s growth and instinct for new business are truly exceptional. He has the ability to navigate the entire opportunity generation funnel — from sparking conversations and generating leads to driving commercial procurement negotiations. With this breadth of talent, it’s no surprise he’s been recognized in the BD100 for the second year running.” says Jim Rothnie, McCann Worldgroup Growth Officer, UK & Europe, and Chief Growth Officer, Craft EMEA. Theo, we’re so proud to have you on our team — congratulations on this well-deserved accomplishment! Check out the full list https://lnkd.in/d_j8Zb3a
🎶 Lights, Camera, BRIT Awards 🎤✨ The biggest night in British music took place a month ago today. Today, we're recognising our McCann London and Craft teams who ed our brilliant marketing partners at Mastercard, who sponsor the annual BRIT Awards, to celebrate the industry's enormous successes. As headline sponsor, Mastercard takes this opportunity to the BRIT School students in transforming their ion into careers. A free to attend school, it provides a unique education for over 1,400 pupils aged between 14 and 19 in Music, Film, Digital Design, Visual Arts and Design, Production and Performing Arts. This unique partnership allows Mastercard to celebrate the best artists of today as well as the fantastic creative talent of tomorrow. To share the student’s stories and celebrate their big breakthrough moment, we created and produced over 100 campaign assets in just 10 weeks. No small feat! It was the result of a dedicated team, true collaboration, and a shared belief in the impact of creativity. 🎥 Watch the full story unfold here: https://lnkd.in/e4zTwCgv 🖤 McCann Worldgroup
Anabel Varela, our Strategy & Growth Director, recently attended MWC Barcelona 2025 —the world’s largest and most influential connectivity event. She’s rounded up the most exciting trends transforming content production, from AI-powered photography and modular camera systems to immersive shopping and next-gen content tech. Check it out and explore what’s shaping the future! ✨ #MWC25 #ContentProduction #AI #Innovation #FutureOfContent #CraftWordwide
The new Peroni Nastro Azzurro 0.0% campaign, "The Italian Way", has arrived, bringing Italian culture, ion, and style to life in an electrifying spot featuring Charles Leclerc and Lewis Hamilton. Just like this partnership, our Craft team ed forces with top-tier partners to deliver flawless, high-speed production. The result? A campaign as bold and refined as the Peroni Nastro Azzuro brand itself. A huge shoutout to our incredible client and the talented teams who made this happen! Read more here: https://lnkd.in/eHeK5MDT
The Italian Way has arrived. Peroni Nastro Azzurro 0.0%’s latest creative campaign celebrates Italian ion and style, commencing with an opening film, The Welcome Present, starring Charles Leclerc and Lewis Hamilton. Directed by the brilliant Martin Werner, the creative is a toast to doing things The Italian Way. For more on The Italian Way, read an exclusive interview between Brittaney Kiefer and Peroni Nastro Azzurro's Global Brand Director, Carly Burford in ADWEEK here: https://lnkd.in/eHeK5MDT #McCanners #TruthWellTold 🖤 Asahi Beverages McCann Worldgroup