Sun World International

Spring grapes are in season — is your merchandising strategy ready? Retailers that win the grape category in spring do three things really well: 1️⃣ Lead with flavor 2️⃣ Double down on display 3️⃣ Think beyond the bag We turned this Produce Business Magazine article into a quick-scroll guide with smart, shelf-level insights for produce teams. Because selling more grapes isn’t just about what's in stock — it's about how you showcase it. Swipe through our carousel for 5 ways to boost grape sales this season ➡️

Our own Elena Hernandez sat down with Lori Taylor of The Produce Moms podcast and shared her wisdom alongside fellow produce moms on what it means to lead with authenticity in today's industry. Listen to the podcast with their insights below.

Global momentum. Local impact. Fred Meintjes recently posted an article in Eurofruit Magazine discussing how the Sugrathirtyfive variety in the AUTUMNCRISP brand is gaining ground in Southern Africa, with licensed growers in South Africa and Namibia — leading the way in bringing this high-demand green seedless variety to market. As demand continues to rise in Asia, the U.S., and beyond, growers in the region are seeing real value in AUTUMNCRISP’s exceptional eating experience, harvest flexibility, and export potential. Sun World’s strategic licensing model empowers growers worldwide to deliver fruit with consistency, quality and confidence. This is what global variety innovation looks like in action. Read more from Fruitnet → see link in comments below

Innovation starts with leadership — and vision.   We’re proud to celebrate Rina Perrault, recipient of the 2025 Specialty Food Association Leadership Award for Next Generation Leader.   With a unique background spanning biology and private equity, Rina is helping shape the future of agriculture — driving Sun World’s commitment to high-performance fruit varieties that deliver more with less. Under her leadership, our breeding and licensing strategies continue to prioritize global food sustainability, quality, and grower profitability.   “What drew me in was the chance to contribute to something meaningful,” she says. “Sun World’s varieties produce more with less — higher yields, fewer inputs, and improved quality. That’s the kind of innovation we need to feed a growing population sustainably.”   Congratulations, Rina — and thank you for helping Sun World stay at the forefront of global produce.   

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The early-season window has long been one of the toughest challenges in grapes. With RUBY RUSH, that window is no longer a liability — it’s an edge.  As the fastest-commercialized variety in Sun World’s history, Sugrafiftythree in the RUBY RUSH brand is helping growers, retailers and marketers unlock early-season potential with a product that checks every box: natural color, bold flavor, reliable yield, and standout consumer appeal. For an industry that relies on precision and timing, this isn’t just a new grape — it’s a signal of where the category is heading: toward smarter varieties, stronger margins and better fruit from day one. Now planted in 10+ countries and gaining ground fast, it's hard not to get caught up in the growing momentum and possibilities of this new grape.

As global markets evolve, so do the expectations for fresh produce. A recent article in both Business World and FreshPlaza highlights how Australian growers are expanding grape exports into emerging markets like the Philippines. The growth of grape exports into emerging markets like the Philippines isn’t just a statistic — it’s a signal. Consumers everywhere are raising the bar for quality, consistency, and trust. Because of this, generic table grapes won’t win the future. Branded, , reliably great varieties will. At Sun World, we’re proud to be leading that charge with AUTUMNCRISP and our commitment to innovation across the entire supply chain — from cutting-edge quality control to global brand building. Growth doesn’t happen by chance. It happens by design. See article in the comments section below.

The future of the fresh produce aisle isn't just about availability — it's about elevating quality, consistency, and consumer trust. The Sun World team just attended the International Fresh Produce Association Retail Conference (#RCGT2025) where the industry's brightest retail minds gathered to shape what's next for fresh. As a leader in branded table grapes like AUTUMNCRISP and RUBY RUSH, we got to hear firsthand how retailers are rising to meet consumer expectations — offering produce that commands loyalty, drives positioning, and delivers a better eating experience every time. What resonated the most? The constant pressure to deliver high quality, better flavor and greater consistency within the produce section— all while elevating the fresh category's value to shoppers. It was a great couple of days collaborating, listening, and sharing - including case studies on how strategic licensing and branding are driving real results at retail. Fresh success starts with stronger partnerships, deeper differentiation, and a commitment to quality from field to shelf. Looking forward to continuing to add our voice to the retail conversation — and building the future of fresh, together. 🌱

When AI meets agriculture: Setting a New Standard for Quality – Powered by AI Sun World is teaming up with Clarifresh to bring AI-powered quality control to our global licensees. What does this mean? ✅ Better quality from field to shelf ✅ Fewer rejections + more consistency ✅ Stronger returns for our growers At Sun World, we’re here to give our licensees every possible advantage. Our new partnership with Clarifresh brings cutting-edge, AI-driven quality management tools directly to our network of growers and packer-shippers – and it’s just the beginning. By standardizing quality control with real-time data, we’re helping growers reduce costly rejections, optimize operations, and elevate product consistency at a global scale. It's innovation like this that strengthens the entire Sun World brand – and creates more opportunity for those who grow with us. We've posted a link to this announcement in the comments section below.

Branded table grapes just made history. Sun World's AUTUMNCRISP campaign took home Best of Show at the 2025 National Agri-Marketing Association (NAMA)awards—marking a major win not just for us, but for the entire fresh produce industry. Why does it matter? Because until now, table grapes rarely had a seat at the branded table. This campaign — rooted in strategic retail partnerships, omnichannel reach, and a category-defining consumer experience — proved that , proprietary produce can thrive in the brand spotlight. The future of fresh is flavorful, innovative, and brand-driven. And AUTUMNCRISP is leading the way.