NotCo

The Health Trend That’s Changing Everything: What Happens When Hunger Fades? Ozempic and other GLP-1 drugs aren’t just trending — they’re reshaping how we experience hunger, cravings, and even the pleasure we get from food. So… shouldn’t food change too? In our latest blog post, we break down what GLP-1 really is, how it works, and why it’s pushing the food industry to rethink not only how we formulate — but why it is important. Because this isn’t just about eating less. It’s about eating differently. And that changes everything. At NotCo, we believe this new biological reality demands a new kind of formulation: ✔️ One that focuses on satiety, not just flavor ✔️ Functional density, not just indulgence ✔️ A smarter way to nourish, not just please That’s exactly what we’re building with Giuseppe, our AI platform helping brands reformulate for a world where appetite is no longer the main driver. 🧠 Read the full blog: “GLP-1 EXPLAINED: What It Is, How It Works, and Why Food Must Adapt” 👉 https://lnkd.in/ejrkfy-Y

Coffee isn’t just a drink. It’s a ritual, a meeting point, a cultural icon —and a daily pick-me-up. It’s where ideas start, stories unfold, and conversations happen. Think about it—what would Friends be without Central Perk? Or Seinfeld without Monk’s? Or even an office without a coffee break? Coffee has always been there ☕ But with climate change, coffee futures hitting 10-year highs and new U.S. tariffs, coffee supply is under pressure. So we did the unexpected. We asked our AI, Giuseppe, to help us rethink coffee from the ground up. The result:  a cold brew that’s coffee-free, bean-free—but still bold, energizing, and scalable. Using roasted grains, seeds, and plant-based caffeine, we’ve recreated the coffee experience without the commodity risk.  Keeping the ritual alive—and brewing a more resilient future for coffee lovers as well as for the business Check how we did it 👉 https://lnkd.in/eJBJRiww Read more about successful replacements in our latest Fast Company article 🔗https://lnkd.in/dAegRHje

Thanks Fast Company for spotlighting NotCo’s AI and its role in today’s U.S. FMCG landscape. Over the past 9 years, we’ve been training our tech to reformulate products optimizing multiple variables simultaneously — accelerating impact and reducing costs. What started in 2015 as a bold idea is now a powerful platform helping companies innovate and renovate faster, while addressing key industry challenges such as those the U.S. is facing with rising tariffs, shifting food regulations, and supply chain volatility. A perfect storm where AI is proving to be the co-pilot needed. Full article here 👉 https://lnkd.in/dAegRHje

Por fuera, todas las barras parecen iguales. Más o menos los mismos gramos de proteína, sabores similares... Y uno termina eligiendo la de siempre, porque "para qué probar otra, si total son todas iguales..." Spoiler: no lo son. Porque muchas de ellas tienen más carbohidratos que proteínas. Sí, así como lees. Y puede que tu no notes la diferencia, pero tu cuerpo sí. Por eso diseñamos las NotProtein Bars, barras de proteína de verdad:  💥Con más proteína que cualquier otra cosa ⚡Con carbohidratos que entregan energía estable, sin subidas ni bajadas 🍫 Y con una nueva textura tipo cookie dough, más suave, más rica PD: ¡Bienvenida Mango Maracuyá a la familia de NotProtein Bars! Porque no nos da lo mismo la nutrición, pero tampoco el sabor. Con textura mejorada y cristales de caramelo💛💣16g de proteína y solo 9g de carbohidratos. ¿Con ganas de probarla? Por ahora, solo disponible en Chile… pero nunca se sabe lo que puede pasar mañana 😉

Hace unos días, en NotCo fuimos parte del 6° encuentro del International Heads of Food Agencies Forum (IHFAF), y tuvimos el honor de recibir en nuestras instalaciones a representantes de Alemania, Arabia Saudita, Australia, China, Escocia, España, Irlanda, Italia, Marruecos, Noruega y Nueva Zelanda, junto a grandes referentes como FAO y ACHIPIA, quienes conocieron en primera persona nuestras tecnologías y capacidades de investigación y desarrollo. En este espacio de intercambio global,  exploramos nuevas rutas para impulsar un cambio real, combinando tecnología, ciencia, cooperación internacional y acción concreta. Un intercambio donde las conversaciones no se quedan en el qué, sino que profundizan en el cómo: cómo repensar sistemas alimentarios más seguros, ágiles y transparentes, alineados con los desafíos reales de hoy. Gracias a todos los líderes, equipos y organizaciones que hicieron posible este encuentro. Un orgullo ser parte de conversaciones que impulsan acciones concretas y reales.

Quando o palco é no Brasil, a inovação também tem gingado 🔥 This Tuesday, April 29, our CEO and co-founder Matias Muchnick takes the Centre Stage at Web Summit Rio 2025 to tell a story that started with one bold question: Why Not? In his talk, “The AI Foods You Never Knew You Needed,” Matías will show how our AI, Giuseppe, is driving transformation for both leading G companies and NotCo’s own disruptive brands. From imagining—and building—meaningful innovation, to accelerating processes and tackling major industry challenges, Giuseppe creates market-winning products in weeks that blend science, data, and creativity in every bite. 📍Centre Stage  📅Tuesday, April 29  ⏰ 11:45 – 12:15 (local time) See you at Rio 💚

Yes, Easter is coming. And no, we’re not talking about chocolate eggs. This time, let’s talk about real eggs. The kind that comes from hens 🥚 🐔 . The past few weeks have revealed just how unstable the egg market really is, with a major shortage sending prices soaring. But that’s not the whole story. With avian flu, rising demand, and the 2026 cage-free deadline in the U.S., the system is under serious pressure. When the egg supply breaks: Can AI fill the gap? The answer is yes—and Cynthia Pereira explains the journey of how we created an alternative that mimics the behavior of eggs in industrial formulations. Foaming. Binding. Thickening. All without compromise. You know the saying, “You gotta break a few eggs to make an omelet”? Not any more. Read more about our solution 👉 https://lnkd.in/dUsaHP3w

Hey, we did it again... ✨✈️ Seguimos conquistando el espacio aéreo y no podemos sentirnos más orgullosos. Esta vez de la mano de Aeromexico con un partnership que lleva nuestros productos a lo más alto. Next stop: 30.000 pies  🚀. Desde ahora, vas a poder encontrarnos en todos los vuelos de cabina Premier y vas a tener la posibilidad de elegir NotBurger para tu comida o NotSnack Protein para tus breaks. Así que ya sabes... la próxima vez que pregunten ¿pollo o pasta? Responde NotBurger 🍔. Nos vemos allá arriba.

Introducing Hangover Ice pop 🍦 – the AI-powered lifesaver that actually has your back the morning after.  Because every great party deserves an even better after-party, Giuseppe AI created a refreshing ice pop that hydrates, helps you recover, and yes - it actually tastes amazing. Say hello to your go-to after-party craving. Packed with ingredients to boost hydration, probiotics and flavors that are just 🔥🔥🔥 Use with caution ⚠️ Shameovers not covered — those are on you. Want to see more ideas like this? Head over to our B2B Innovation Hub 👉 notco.com/notbranded, or let’s chat and create the next big thing for your business.

¿Y si los próximos NotSquares no salen de una sala de reuniones, sino de una Golden Ticket experience? 🎫 En Chile abrimos las puertas e invitamos a muchos de ustedes a meterse en nuestras cocinas para mezclar, probar, desafiar y volver a mezclar… hasta crear su antojo perfecto. Porque, quién nunca quiso crear el suyo? Una experiencia a lo Willy Wonka para potenciar nuestra inteligencia artificial —Giuseppe— con lo más potente que tenemos: las personas. Y como diría el mismísimo Wonka:  “Todo lo que quieras, hazlo. La invención, amigos míos, es 93% transpiración… y 2% caramelo derretido.” Bueno, acá también se le puso una buena cuota de locura. ¿Cuál de estas creaciones crees que debería ser el próximo NotSquare?