Winnin

#TB to a standout moment at MNB 2025 🚀 This month, Winnin marked its second year at MNB — one of Brazil’s top marketing events by Meio & Mensagem — and we couldn’t be prouder of how far we’ve come. At our booth, brand leaders got to see up close how Winnin Intelligence helps brands go beyond traditional insights to understand what actually resonates with people. We talked about Share of Attention — our proprietary metric that reveals how much cultural space your brand truly occupies — about video-first behaviors, and how cultural relevance is built, not guessed.Oh, and about that buzz? Our custom cloud slippers may have stolen the show. They turned into the unofficial uniform of MNB and gave everyone a taste of what happens when you really tap into culture. Huge thanks to our amazing team, to Meio & Mensagem for the partnership, and to everyone who walked with us (literally!) as we build the future of marketing through real behavior.

Formula 1 isn’t just about racing anymore — it’s a cultural engine. Smart brands know it. The best ones are using it to grow. Our latest cultural intelligence report breaks down how global leaders like the LEGO Group, Liquid I.V., Mastercard, and LVMH leverage F1 to build cultural relevance, reach new audiences, and drive results. 👉 If you're a brand marketer ready to grow cultural relevance, this is for you. the report below. #Winnin #CulturalIntelligence #AI https://lnkd.in/e6ivEVy8

The Formula 1 audience isn’t what you think. And the smartest brands know it. Today’s fans aren’t just watching the race — they’re creating memes, following drivers on TikTok, and driving culture beyond the circuit. 👉 Swipe to see what’s really fueling the F1 fandom – and how brands win off the track. #F1 #CulturalIntelligence #MiamiGrandPrix Image Credits: @lewishamilton @scuderiaferrari

What happens when Formula 1 power players and cultural intelligence collide during Miami Race Week? A blueprint for high-performance partnerships. We brought together Liquid I.V.s Stacey Andrade-Wells, Xerox’s Deena LaMarque Piquion, and Aston Martin F1 Team’s Shergul Arshad for a high-octane conversation on how brands can win attention in F1 – moderated by our very own Rodrigo Maroni. Here’s what stood out:  ✅ Fit is everything. It’s not about showing up everywhere, it’s about showing up right.  ✅ Authenticity scales. The strongest brand plays feel like a native part of the story, not a bolt-on.  ✅ Social-first isn’t optional. TikTok and Instagram are the frontlines of F1 engagement.  ✅ The best partnerships go beyond impressions to drive real cultural impact. At Winnin, we help brands stay ahead with cultural intelligence – turning ion points like F1 into growth strategies. Thank you to Stacey, Deena, Shergul, and Brand Innovators for the fantastic conversation! #CulturalIntelligence #MiamiRaceWeek #BISummit

F1’s real race? Cultural dominance. Forget car logos. Today’s winners own TikTok feeds, lead Instagram, and create moments that fans can’t stop sharing. At Winnin, our cultural intelligence uncovers how brands like Mastercard and the LEGO Group claim victory – and how events like the Miami Grand Prix redefine Formula 1 marketing success. 👉 Swipe through the insights to learn more. #F1 #CulturalIntelligence #MiamiGrandPrix Image Credits: @hellomolly @lewishamilton @scuderiaferrari @mastercard @lego

AI took center stage at yesterday's Brand Innovators Summit — but the real conversation was about cultural relevance. Winnin's Rodrigo Maroni led two standout conversations exploring how brands can harness AI and cultural intelligence to deepen connections and build lasting relevance. Here are the highlights: 🎯 Amplifying Human Potential with AI x Mastercard's Cheryl Guerin Cheryl broke down how Mastercard is using AI not just to optimize, but to humanize — anticipating culture and creating emotional brand moments that resonate. It's not just about efficiency. It’s about amplifying human potential. 🎯 Crafting Holistic Media Experiences x Boehringer Ingelheim's .Katherine Freeley What’s the future of media? (Hint: It’s not reach — it’s relevance.) Katherine spoke on shifting from age-based targeting to culturally driven connections — and why every touchpoint matters. One quote that stuck: “We’ll see a shift from marketing to humans… to marketing to AI bots.” 🚀 At Winnin, we help brands grow their cultural relevance and track their Share of Attention™ — the clearest signal of who’s winning in culture. Thank you to Cheryl, Katherine, and Brand Innovators for an unforgettable day! #BISummit #CulturalIntelligence #AI

The best brands don’t just sponsor Formula 1 – they become part of the culture. Learn how brands can authentically connect with one of the world’s most powerful ion points from industry leaders during our high-impact at Brand Innovators Miami Race Week. ists - Shergul Arshad, VP of Commercial Strategy, Aston Martin F1 Team - Stacey Andrade-Wells, VP of Brand Marketing, Liquid I.V. - Deena LaMarque Piquion, CMO, Xerox - Moderated by Rodrigo Maroni, Head of US, Winnin We’ll break down how to find the right cultural fit, show up authentically, and measure real impact – beyond vanity metrics. If winning F1 cultural relevance is your goal, you won’t want to miss this conversation. RSVP here:  https://lnkd.in/gncNSWy8 #F1 #MiamiRaceWeek #CulturalIntelligence

Media has evolved far beyond the buy and at our Media & Innovation #BISummit hosted by GroupM in New York City, Boehringer Ingelheim's .Katherine Freeley shared how brands are building richer, more holistic media experiences that connect on every level. With Winnin's Rodrigo Maroni moderating, the conversation explored how smart storytelling, strategic integration, and a deep understanding of audience journeys are reshaping the way brands show up in the world. 📢 Follow us on Instagram to stay in the loop & get live event updates! 📸: https://lnkd.in/g5w2Ff6g

Our Media & Innovation #BISummit hosted by GroupM is almost here, and the speaker lineup is 🔥. We're going "Beyond the Buy: Crafting Holistic Media Experiences" with Boehringer Ingelheim's .Katherine Freeley and her Winnin's Rodrigo Maroni. These are the leaders redefining how brands and media connect. us TOMORROW to hear from them! https://lnkd.in/gHbGjhk6 

AI isn’t replacing creativity – it’s here to amplify it. And Mastercard has cracked the code. We’re teaming up with Cheryl Guerin from Mastercard for an exclusive fireside chat, moderated by our very own Rodrigo Maroni. us to learn how brands can use AI to build deeper human connections and capture real attention. At Winnin, this is at the core of what we do: using AI to help brands not only connect with culture, but stay ahead of it. We go beyond social listening – we deliver cultural intelligence. here with Brand Innovators: https://lnkd.in/gHbGjhk6 See you there! 👋 #BISummit #CulturalIntelligence #AI