Bruna Maganhotto Guérios

Head E-commerce • Marketing • Trade Marketing • CRM • Comunicação • Growth • Projetos

Sao Paulo, San Pablo, Brasil
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Marketeer with experience in the areas of strategic planning, communication plan, growth marketing, trade marketing, channel and media. Experience in agencies, startups and multinacional companies.
Creative, organized, communicative, proactive and data centric profile.
ionate about delivering the best experience for customer and impacting people's live in a positive way.

Actividad

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Experiencia

  • Gráfico Onda Eco Limpeza Ecológica

    Head E-commerce

    Onda Eco Limpeza Ecológica

    - actualidad 2 años 5 meses

    São Paulo, Brasil

  • Gráfico James Delivery

    Head of Marketing & Growth

    James Delivery

    - 3 años 3 meses

    Curitiba e Região, Brasil

    - Leader of the marketing and growth team at James Delivery, Grupo Pão de Açúcar's proprietary delivery brand, which comprises the areas of CRM, digital performance, creation, commercial and promotional activation, projects and brand.
    - Responsible for strategic marketing and growth planning and budget.
    - Construction and execution of promotional calendar, commercial activation and projects with the industry (co-branding, MPDV, last mile channel, sampling and events).
    - Creation of…

    - Leader of the marketing and growth team at James Delivery, Grupo Pão de Açúcar's proprietary delivery brand, which comprises the areas of CRM, digital performance, creation, commercial and promotional activation, projects and brand.
    - Responsible for strategic marketing and growth planning and budget.
    - Construction and execution of promotional calendar, commercial activation and projects with the industry (co-branding, MPDV, last mile channel, sampling and events).
    - Creation of campaigns with the team and interface with advertising agencies, digital marketing platform and suplliers.

  • Cervejaria Ambev

    Cervejaria Ambev

    4 años 9 meses

    • Gráfico Cervejaria Ambev

      Trade Marketing Manager

      Cervejaria Ambev

      - 1 año 4 meses

      Curitiba e Região, Brasil

      - Management of market programs in order to execute the alcoholic and non-alcoholic beverage strategy.
      - Budget control of on trade compaings and VIP/ contract;
      - Responsible for the merchandising execution plan ( +10k point of sales) and events;
      - Asset management and implementation of installation plan on the market (refrigerators e beer
      coolers);
      - Training and monitoring the sales team through the CRM tool information.
      - Trade marketing team management. Leader of a…

      - Management of market programs in order to execute the alcoholic and non-alcoholic beverage strategy.
      - Budget control of on trade compaings and VIP/ contract;
      - Responsible for the merchandising execution plan ( +10k point of sales) and events;
      - Asset management and implementation of installation plan on the market (refrigerators e beer
      coolers);
      - Training and monitoring the sales team through the CRM tool information.
      - Trade marketing team management. Leader of a team of 5 trade supervisors and 3 assistants.

    • Gráfico Ambev

      Trade Marketing Manager

      Ambev

      - 2 años 1 mes

      São Paulo, Brasil

      - Management of market programs in order to execute the alcoholic and non-alcoholic beverage strategy.
      - Budget negotiation and investment counterparts with resellers;
      - Responsible for the merchandising execution plan ( +10k point of sales) and events;
      - Asset management and implementation of installation plan on the market (refrigerators e beer
      coolers);
      - Training and monitoring the sales team through the CRM tool information.
      - Trade marketing team management. Leader of a…

      - Management of market programs in order to execute the alcoholic and non-alcoholic beverage strategy.
      - Budget negotiation and investment counterparts with resellers;
      - Responsible for the merchandising execution plan ( +10k point of sales) and events;
      - Asset management and implementation of installation plan on the market (refrigerators e beer
      coolers);
      - Training and monitoring the sales team through the CRM tool information.
      - Trade marketing team management. Leader of a team of 8 trade supervisors and 10 assistants.

    • Gráfico Ambev

      Sales Supervisor

      Ambev

      - 1 año 5 meses

      Curitiba e Região, Brasil

      - Responsible for the launching Stella Artois Draft Beer and the Urban Center program in city of curitiba with the objective to develop new high end brands.
      - Development of the customer clustering process, segmenting the customer base from telesales to face-to-face sales.
      - Sales team management (7 sales people) and tracking of KPIs.

  • Planning and Communication

    Allacriativa Design Gráfico

    - 1 año 5 meses

    Curitiba e Região, Brasil

    - Responsible for customer service and project planning.

  • Gráfico Peixe Urbano

    Sales Executive

    Peixe Urbano

    - 7 mes

    Curitiba e Região, Brasil

    - Relationship and capture of new customers

  • Amcham Brasil

    Amcham Brasil

    1 año 8 meses

    • Gráfico Amcham Brasil

      Business Development | Internship

      Amcham Brasil

      - 8 mes

      Curitiba e Região, Brasil

      - Business project development.

    • Gráfico Amcham-Brasil

      Relationship Area | Internship

      Amcham-Brasil

      - 1 año

      Curitiba e Região, Brasil

      - Strategic networking between associates.

Educación

Idiomas

  • Portuguese

    Competencia bilingüe o nativa

  • English

    Competencia profesional completa

  • Spanish

    Competencia básica profesional

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