Sao Paulo, San Pablo, Brasil
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23 years of experience in the pharmaceutical industry;
Responsible for strategic and…

Artículos de Carlos

Actividad

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Experiencia y educación

  • Merz Aesthetics Latam

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Licencias y certificaciones

Cursos

  • Annual Brand Planning 2.0 - Resources Optimization Training

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  • Building Brands the Galderma Way

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  • Impact Leadership Americas - Korn Ferry

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Proyectos

  • Projeto Suavidade

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    A communication, awareness and discussion programme on ways to prevent not only skin cancer, but also on how to patients undergoing cancer treatment in a multidisciplinary way, with the aim of reducing the impact of treatment and improving quality of life through skin care.

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  • New positioning and visual identity of the TheraSkin brand

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    3 pillars were developed in this project:
    1. Develop a new brand positioning for TheraSkin, considering its pharmaceutical heritage and its expansion to dermocosmetics;
    2. Update TheraSkin visual identity, preserving important brand assets;
    3. Design a new architecture and packaging proposal, aligned with the brand's renewed positioning.

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  • TheraSkin Data Lake & Data Driven

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    Create a corporate Data Lake maintaining all
    the data from various systems and processes in one single repository, allowing access to specific s, providing certified information for the operational, tactical and strategic decision making, changing the culture of the company so that the decisions could be data driven.

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  • Hyperhidrosis Awareness

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    Platform developing for the disclosure of the disease to the patients, social media actions, developing of promotional material in order to train sales staff, doctors and public relations actions for giving awareness about the disease.

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  • International Surgical Anatomy Course - Galderma Training

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    Develop the 1st Anatomy Course with Fresh Cadavers for Brazilian Dermatologists in partnership with MARC - EUA

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Idiomas

  • Português

    Competencia bilingüe o nativa

  • English

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  • Espanhol

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