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- 18 years of experience in Media segment, Digital and traditional, developed in…
Experiencia y educación
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Mediabrands Brasil
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Proyectos
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Siemens Brand Image Campaign - 2nd Phase
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The second phase of the Siemens branding campaign in Brazil reinforced the company's fields of action in Brazil and the world through cross-channel branded projects, built together with the client, vendor and advertising agency. Besides the partnership renew with Estadão, other reputed vendors were included: O Globo, Época Negócios, Folha de São Paulo, and CBN radio.
The volume and quality of the content generated in this action placed Siemens Brazil as a benchmark for the company in…The second phase of the Siemens branding campaign in Brazil reinforced the company's fields of action in Brazil and the world through cross-channel branded projects, built together with the client, vendor and advertising agency. Besides the partnership renew with Estadão, other reputed vendors were included: O Globo, Época Negócios, Folha de São Paulo, and CBN radio.
The volume and quality of the content generated in this action placed Siemens Brazil as a benchmark for the company in branded content initiatives and content generation.Otros creadores -
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Siemens & Estadão - O Que O Brasil Quer
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O Que O Brasil Quer was a cross-channel project tailor-made for Siemens by Estadão. Built together with the client, vendor, and the advertising agency, it was the first time that Estadão ed all its channels in a single and integrated branded project: newspaper, website, radio and event.
O Que O Brasil Quer was about a content hub with all dialogues, reflections, and debates held by Siemens with - and about - its clients and prospects, stakeholders, and the society as a whole. This…O Que O Brasil Quer was a cross-channel project tailor-made for Siemens by Estadão. Built together with the client, vendor, and the advertising agency, it was the first time that Estadão ed all its channels in a single and integrated branded project: newspaper, website, radio and event.
O Que O Brasil Quer was about a content hub with all dialogues, reflections, and debates held by Siemens with - and about - its clients and prospects, stakeholders, and the society as a whole. This content platform had the objective of inspiring people to reflect and debate the country's evolution, based on Simens' four pillars: industry future, intelligent infrastructure, health access, and sustainable energy.
According to the Interbrand survey carried out after the project, there was an increase in familiarity with Siemens brand among Brazilian customers by +20% and among non-customers by +13% compared to 2014. The same survey showed an increase in positive opinion related to the brand among customers by +69% and non-customers by an impressive +73% compared to the previous year.
Siemens won the Latin American Excellence Awards in the Multi-Market Communication category, and this project was a finalist in the Desafio Estadão 2016, in the Branded Content category.Otros creadores -
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TIM Media Dashboard
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Media dashboard for TIM in QlikView platform. Integrates and crosses all digital media data from the last 3 years and from 7 different advertising agencies. Showcases investments and results by Segment, Product, Agency, Campaign, Media Vehicle, Channel, Format and Creative, with yearly, monthly, weekly and daily views. Updated weekly.
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Idiomas
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English
Competencia profesional completa
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Spanish
Competencia básica profesional
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