Daniela Redondo es una persona influyente

Shared Value Believer | Impact & Innovation Strategist | Future-Ready Leader | Systems Thinker | Intrapreneur | Bridge Builder

Río de Janeiro, Río de Janeiro, Brasil
11 mil seguidores Más de 500 os

Unirse para ver el perfil

Acerca de

I believe in the power of synergy between business and impact. When purpose and performance are aligned, organizations unlock exponential opportunities for growth, innovation, and the creation of shared value — both in the short and long term.

Currently, I serve as Executive Director at the Coca-Cola Brasil Foundation, leading a shared value strategy focused on scalable impact, innovation, and inclusive development. Under my leadership, we’ve reached over 600,000 people from underrepresented communities and are on track to impact 1 million by 2026.

With more than 20 years of experience across sectors, I’ve built and scaled replicable models in different industries — including the cultural exchange market, where I led a significant expansion in sales and performance. I bring a strong focus on results, business alignment, and long-term partnerships as the foundation for sustainable impact.

I see myself as a purpose-driven intrapreneur, a connector of people and ideas, and a lifelong learner. I’m part of global leadership networks such as the BMW Foundation Responsible Leaders, the League of Intrapreneurs, and recently, the W50 Santander Network for Women in Leadership.

In recent years, I’ve contributed to national and international forums and conversations on innovation, impact, equity, and systems transformation — always seeking to build bridges across sectors and unlock collective potential.

I’m committed to co-creating the future of impact and business — one that is regenerative, collaborative, and exponential.

Actividad

Unirse para ver toda la actividad

Experiencia

  • Instituto Coca-Cola Brasil

    Instituto Coca-Cola Brasil

    15 años 8 meses

    • Gráfico Instituto Coca-Cola Brasil

      Executive Director

      Instituto Coca-Cola Brasil

      - actualidad 11 años 3 meses

      Rio de Janeiro, Brazil

      • Envisioned, designed, and implemented the From Thousands to Millions strategy, connecting over 600,000 youth to economic opportunities — and on track to reach 1 million by 2026.
      • Led a deep organizational transformation, embedding an agile mindset, data-driven culture, and inclusive approach across all programs.
      • Contributed to reaching over 800,000 people in the last decade through t initiatives with the Coca-Cola Brazil team.
      • Led the Foundation’s cultural and digital…

      • Envisioned, designed, and implemented the From Thousands to Millions strategy, connecting over 600,000 youth to economic opportunities — and on track to reach 1 million by 2026.
      • Led a deep organizational transformation, embedding an agile mindset, data-driven culture, and inclusive approach across all programs.
      • Contributed to reaching over 800,000 people in the last decade through t initiatives with the Coca-Cola Brazil team.
      • Led the Foundation’s cultural and digital evolution, integrating CRM (Salesforce), data intelligence, omnichannel strategy, and agile practices.
      • Developed a sustainable business model focused on operational excellence and shared value, achieving record financial performance.
      • Built and led a high-performing team driven by purpose, agility, and impact.
      • Serves as the highest-ranking executive at the Coca-Cola Brazil Foundation, reporting directly to a governance board composed of senior C-level leaders and CEOs from the Coca-Cola System.
      • Act as the official spokesperson for the Coca-Cola Brazil Foundation, representing the organization in national and international forums, summits, and media.
      • Lead strategic stakeholder engagement and cross-sector articulation to advance the organization’s shared value agenda.
      • Co-led the expansion of the Water Access Alliance, reaching over 110,000 people in 350 communities across 8 Brazilian states in just 3 years.
      • Collaborated with global institutions including UN Women and the Inter-American Development Bank (IDB) to scale social impact.
      • Delivered the new LATAM Economic Empowerment Strategy for The Coca-Cola Company (South Latin).
      • Awards: Social Entrepreneur of the Year 2021 (Folha de S.Paulo) and Inspira Rio (BandNews).

    • Gráfico Instituto Coca-Cola Brasil

      Social Programs & Operations Manager

      Instituto Coca-Cola Brasil

      - 4 años 6 meses

      Rio de Janeiro, Brazil

  • Gráfico Mensageiros da Esperança Ong - Página Oficial

    Board Member

    Mensageiros da Esperança Ong - Página Oficial

    - actualidad 2 años 5 meses

    Brazil

  • Gráfico The League of Intrapreneurs

    Global Catalyst Team | Business Model Consultant

    The League of Intrapreneurs

    - 10 mes

    The League of Intrapreneurs is a global action-learning community of corporate and institutional change agents who believe that business has a role to play in getting us to a more prosperous tomorrow. The League s these activist innovators by sharing their stories, deepening their knowledge, and strengthening their networks.
    Key achievements:
    · 10-month journey to co-design the business model for a global learning and distributed community.
    · Coordinate the prototypes.
    ·…

    The League of Intrapreneurs is a global action-learning community of corporate and institutional change agents who believe that business has a role to play in getting us to a more prosperous tomorrow. The League s these activist innovators by sharing their stories, deepening their knowledge, and strengthening their networks.
    Key achievements:
    · 10-month journey to co-design the business model for a global learning and distributed community.
    · Coordinate the prototypes.
    · Innovate solutions for governance, operational and financial models.
    · Interact with global and local stakeholders.

  • Sabbatical

    Sabbatical

    - 1 año 5 meses

    Worldwide

    I am very motivated to learn more, overcome barriers, and explore new horizons. I have decided to take a sabbatical and I quit my last job for new experiences. The idea is have the freedom to deconstruct and rebuild new ideas / mindset. So I divided my sabbatical in 3 parts:

    1. Cleaning my mind (Spain - Aug/Sept. 2016): to be open for the new mindsets and thoughts, I did the Camino of Santiago (the way) that was about 900 kilometers walking everyday during 33 days and this experience…

    I am very motivated to learn more, overcome barriers, and explore new horizons. I have decided to take a sabbatical and I quit my last job for new experiences. The idea is have the freedom to deconstruct and rebuild new ideas / mindset. So I divided my sabbatical in 3 parts:

    1. Cleaning my mind (Spain - Aug/Sept. 2016): to be open for the new mindsets and thoughts, I did the Camino of Santiago (the way) that was about 900 kilometers walking everyday during 33 days and this experience worked very well to be open for the new ideas and refresh older themes.

    2. New perspectives (Scotland - Oct/Nov.2016): to amplify my vision for different perspectives of the world outside of my business background, I decided to come to Scotland and take the Gaia Education Course called Design for Sustainability at the Findhorn ecovillage.

    3. Learn from others and exchange experiences (London - Nov/Jan.2017/ Brazil - going on): My aim is to understand how companies and institutions are working together with impact (specially large scale impact), understand new disruptive business models, the role of technology for development and the cross-sector collaboration.

  • Gráfico Experimento Intercambio Cultural

    Entrepreneur | Franchisee

    Experimento Intercambio Cultural

    - 13 años 9 meses

    São Paulo Area + Rio de Janeiro, Brazil

    A member of the “Experiment in International Living” Federation and pioneer of Brazil Cultural Exchange Programs
    Franchisee Rio de Janeiro, RJ (2 Units) and Santo André, SP (1 Unit)

    • Owned and led full business operations, including finance, HR, customer success, and strategic planning.
    • Launched the first exchange program storefront in the Greater São Paulo area, managing financial, legal, HR, and IT operations — and driving growth through innovative marketing…

    A member of the “Experiment in International Living” Federation and pioneer of Brazil Cultural Exchange Programs
    Franchisee Rio de Janeiro, RJ (2 Units) and Santo André, SP (1 Unit)

    • Owned and led full business operations, including finance, HR, customer success, and strategic planning.
    • Launched the first exchange program storefront in the Greater São Paulo area, managing financial, legal, HR, and IT operations — and driving growth through innovative marketing strategies.
    • Proposed and implemented a remote management model in 2001 for the Santo André unit — pioneering flexible work and developing customized KPIs, dashboards, and action plans. The unit consistently ranked among the company’s top 10 performers.
    • Created and implemented CRM strategies for pre- and post-sales, improving ROI and customer tracking — later adopted across the organization.
    • Managed budgeting and financial forecasting, ensuring operational efficiency and long-term sustainability.
    • Oversaw recruitment, training, and performance management for a growing team across locations.
    • Developed deep expertise in international education, franchising models, and customer-centered business growth.

  • Gráfico Vezpa Pizzas

    Business Model Consultant

    Vezpa Pizzas

    - 3 mes

    Rio de Janeiro Area, Brazil

  • Gráfico SCHINCARIOL-COMERCIO DE BEBIDAS SL

    Planning, istrative and Financial Manager

    SCHINCARIOL-COMERCIO DE BEBIDAS SL

    - 2 años 4 meses

    Rio de Janeiro Area, Brazil

    Franchisor of Devassa and Eisenbahn Breweries at Schincariol Corporation Company ( Brazilian Beverage Company)
    • Led the development and rollout of the group’s franchising model, aligning it with corporate strategy and growth objectives.
    • Structured operational and financial systems to the franchisor model, coordinating legal processes and standardizing procedures.
    • Participated in monthly executive meetings with the Board, partners, and consultants to define strategic goals…

    Franchisor of Devassa and Eisenbahn Breweries at Schincariol Corporation Company ( Brazilian Beverage Company)
    • Led the development and rollout of the group’s franchising model, aligning it with corporate strategy and growth objectives.
    • Structured operational and financial systems to the franchisor model, coordinating legal processes and standardizing procedures.
    • Participated in monthly executive meetings with the Board, partners, and consultants to define strategic goals and embed service and franchising concepts in the 5-year business plan.
    • Coordinated legal trainings and compliance frameworks related to franchising across units.
    • Co-led the design and implementation of a standardized management and information systems platform — improving efficiency, reporting, and decision-making.
    • Conducted company valuation and led negotiations with minority partners, achieving consensus and long-term alignment with the Schincariol Group.

  • Gráfico Ford Motor Company

    Trainee

    Ford Motor Company

    - 2 años

    São Paulo Area, Brazil

Educación

  • Gráfico COPPEAD UFRJ

    COPPEAD UFRJ

    MBA Executive

    -

  • Gaia Education

    Training of Trainer Sustainability Studies

    -

    Actividades y grupos:Gaia Ed. Training of Trainers course is answering an international demand for more well-qualified educators and facilitators who are able to conduct our Face-to-Face and Project-Based Learning programmes in 48 countries. Gaia Education has ed forces with UNESCO Global Action Program. Priority Area 5- Accelerating Change. We are embarking on a path of expansion that calls for qualified trainers who can build capacity for the implementation of the Sustainable Development Goals at local level

  • Gráfico MITx Courses

    MITx on edX

    U.lab: Leading From the Emerging Future System Change On going

    -

  • Gaia Education at Findhorn Ecovillage, Scotland

    Design for Sustainability (160 hours) Sustainability Studies

    -

    The 5 week course lies the 4-D Framework for integrative whole systems design. It transcends and includes the conventional three dimensional model of sustainability aiming to integrate social, ecological and economic concerns in the creation of sustainable solutions, by taking a more holistic approach that also addresses the critical importance of worldview and value systems change as the main drivers of behaviour change and cultural transformation.

    ’Design for Sustainability’ draws from…

    The 5 week course lies the 4-D Framework for integrative whole systems design. It transcends and includes the conventional three dimensional model of sustainability aiming to integrate social, ecological and economic concerns in the creation of sustainable solutions, by taking a more holistic approach that also addresses the critical importance of worldview and value systems change as the main drivers of behaviour change and cultural transformation.

    ’Design for Sustainability’ draws from the experience and expertise of a network of some of the most successful ecovillages, community projects and sustainable design practitioners and educators across the Earth.

    The curriculum content not only reflects the best lessons and practices from communities and transition initiatives around the world, it also offers an up-to-date perspective of regenerative design for cities, bioregions, eco-social enterprises, and regional economic development.

  • Perestroika

    Friends of Tomorrow Futurism

    -

    Actividades y grupos:Futurism + the Future of Work + the 3 Revolutions Post-Internet

  • Gráfico Fundação Getulio Vargas

    Fundação Getulio Vargas

    Master of Business istration (MBA) Sustainability Studies

    -

  • Empretec

    Continuous Education Entrepreneurship/Entrepreneurial Studies

    -

  • Gráfico Fundação Getulio Vargas

    Fundação Getulio Vargas

    Postgraduate Small Business istration

    -

  • IMES

    Bacharel Business istration

    -

Aptitudes

Idiomas

  • English

    Competencia básica profesional

  • Portuguese

    Competencia bilingüe o nativa

  • Spanish

    Competencia básica limitada

Recomendaciones recibidas

3 personas han recomendado a Daniela

Unirse para verlo

Más actividad de Daniela

Ver el perfil completo de Daniela

  • Descubrir a quién conocéis en común
  • Conseguir una presentación
  • ar con Daniela directamente
Unirse para ver el perfil completo

Perfiles similares

Otras personas con el nombre de Daniela Redondo

Añade nuevas aptitudes con estos cursos