Sao Paulo, San Pablo, Brasil
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<> Graduated in Business itration at FEA USP with experience in business…

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Experiencia y educación

  • Unilever

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Licencias y certificaciones

  • Gráfico Brand Performance Mídia

    Brand Performance Mídia

    Unilever

    Expedición:
  • Gráfico Marketing Foundation Unilever

    Marketing Foundation Unilever

    Unilever

    Expedición:

Experiencia de voluntariado

  • Gráfico Cursinho FEA/USP

    Director and Coordinator of Marketing

    Cursinho FEA/USP

    - 2 años 5 meses

    Servicios sociales

  • Portuguese Professor at EJA (Educação de Jovens e Adultos)

    Colégio Móbile

    - 5 mes

    Educación

Publicaciones

  • FAN MOTIVATION FOR ATTENDANCE OF SOCCER MATCHES IN BRAZIL: A MULTI-GROUP ANALYSIS BY CLUB HIP

    European Marketing Conference, 2017, Groningen. EMAC 2017 Leaving Footprints, 2017

    In this study, we propose that soccer stadium attendance is based on three pillars: involvement with the sport, involvement with the club and motivation to see live sports in stadiums. We constructed a questionnaire and collected 295 valid responses. Results from a SEM analysis (R2=0.281) indicate that Involvement with soccer (β=0.324), Involvement with club (β=0.396), and Motivation to see live sports (β=-0.239) had a positive impact on behavioral intention to go Stadium attendance. We also…

    In this study, we propose that soccer stadium attendance is based on three pillars: involvement with the sport, involvement with the club and motivation to see live sports in stadiums. We constructed a questionnaire and collected 295 valid responses. Results from a SEM analysis (R2=0.281) indicate that Involvement with soccer (β=0.324), Involvement with club (β=0.396), and Motivation to see live sports (β=-0.239) had a positive impact on behavioral intention to go Stadium attendance. We also conducted a multi-group analysis by club-hip, generating insights over the role of this service in the Brazilian market.

    Otros autores

Cursos

  • A Jornada de Compras no Varejo 4.0 | ESPM

    Agosto/2018

  • CAVC Idiomas - Inglês e Francês

    2011 - 2013

  • Design Thinking | Caelum

    Fevereiro 2020

  • Estratégia de Marketing em Mídias Sociais | São Paulo Digital School

    Junho 2018

  • Formação em Marketing Digital | São Paulo Digital School

    Maio 2018

  • Marketing Esportivo​ | ESPM

    Janeiro 2017

  • Oratória Master | Vox2you

    -

Reconocimientos y premios

  • PRÊMIO EFFIE AWARDS 2024

    -

    BRONZE NA CATEGORIA "PRODUTOS GERAIS"

  • PRÊMIO MMA SMARTIES 2024

    -

    PRATA NA CATEGORIA "INTEGRAÇÃO DAS PLATAFORMAS & DOOH"
    BRONZE NA CATEGORIA "CRIATIVIDADE MULTITECH"

Calificaciones de pruebas

  • TCC: O Comportamento do Sócio Torcedor de Futebol

    Puntuación: 9,4

Idiomas

  • Português

    Competencia bilingüe o nativa

  • Inglês

    Competencia bilingüe o nativa

  • Francês

    Competencia bilingüe o nativa

  • Espanhol

    Competencia básica profesional

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