Flavio Villaça Teixeira

Responsible for Marketing activities in Brazil, Mexico and Latin America Direct Markets, covering a total of 15 countries and 65 dealers.
. Implemented a series of global and local campaigns in close cooperation with Regional Offices in Oxford and Singapore (Demo campaigns, Battle of the Kings, product launches, Orange & Black promotion).
. Development of local initiatives building on synergies from teams in Brazil and Mexico, such as Press Launch event in Mexico, 115th Anniversary… Mostrar más

Responsible for Marketing activities in Brazil, Mexico and Latin America Direct Markets, covering a total of 15 countries and 65 dealers.
. Implemented a series of global and local campaigns in close cooperation with Regional Offices in Oxford and Singapore (Demo campaigns, Battle of the Kings, product launches, Orange & Black promotion).
. Development of local initiatives building on synergies from teams in Brazil and Mexico, such as Press Launch event in Mexico, 115th Anniversary celebration in Milwaukee, press rides, HOT.
. Expanded brand activations to new spaces through events (Demo Truck Tour in Mexico and WSL in Brazil) and communication (influencers, branded content videos).
. Implementation of Test Ride campaigns and improved in systems (new lead management system) and processes (Call Center, dealer follow-up). Mostrar menos

Responsible for Marketing Communications, Customer Experience, Events, PR and Product Planning activities for Harley-Davidson in Brazil.
. Implemented a variety of communication campaigns to brand positioning (Dark Custom, Live Your legend, Discover More), product launches (Milwaukee-Eight engines, new Softail line-up) and tactical .
. Developed activities to promote brand strength and to engage customers/fans at events (Harley Days, National H.O.G. Rallies, Salão Duas… Mostrar más

Responsible for Marketing Communications, Customer Experience, Events, PR and Product Planning activities for Harley-Davidson in Brazil.
. Implemented a variety of communication campaigns to brand positioning (Dark Custom, Live Your legend, Discover More), product launches (Milwaukee-Eight engines, new Softail line-up) and tactical .
. Developed activities to promote brand strength and to engage customers/fans at events (Harley Days, National H.O.G. Rallies, Salão Duas Rodas, Renew The Ride, Brasil Ride, Riders’ Camp, João Rock), PR (Livewire Tour, press conferences, press rides, launches, technical training), contests (Dream Experience, Rider Wanted) and H-D programs (H.O.G. magazine, H.O.G. Officers Trainings, H-D Riding Academy).
. Management of relationship with Advertising, Social Media, PR and Events agencies.
. Implemented systems to improve operation (Salesforce lead management, dotmailer).
. Active collaboration and contribution to local operation on activities beyond Marketing role, such as Profitability studies, acting as Sales Manager for 5 months (Aug-Dec 2015).
. Also accumulated the function of Sales & Operation Manager from Jan-Dec 2016, with achievements on company inventory reduction, new planning methodology implementation and new Genuine Oil introduction). Mostrar menos

Responsible for sales results achievement, Dealer Network development, Dealer sales standards program and Sales training, with active participation in the preparation for Etios launching.
. Dealer network preparation for Etios launching, with the objective to increase sales volume by 70%. Opening of 12 new dealers and execution of action plans for 100% of dealers in the areas of facilities, financial resources, quality programs and sales training.
. Implementation of SVT Evo system at the… Mostrar más

Responsible for sales results achievement, Dealer Network development, Dealer sales standards program and Sales training, with active participation in the preparation for Etios launching.
. Dealer network preparation for Etios launching, with the objective to increase sales volume by 70%. Opening of 12 new dealers and execution of action plans for 100% of dealers in the areas of facilities, financial resources, quality programs and sales training.
. Implementation of SVT Evo system at the dealers, with an increase of 43% in salesman productivity, reducing the needs for new hirings from the dealers.
. Implementation of tools to high Quality, negotiated and approved together with Dealer Association. Mostrar menos

Responsible for sales results achievement (Dealer and Direct Sales channels), vehicle distribution and relationship with dealers.
. Increase in Toyota sales by 42% (2010 vs. 2006), with consecutive all-time sales records in all years.
. Implementation of New Sales Process in the dealers and development of new distribution process (MSBR) , increasing Toyota's sales planning efficiency and reducing dealer inventory.
. Development of various retail campaigns, regional events and sales… Mostrar más

Responsible for sales results achievement (Dealer and Direct Sales channels), vehicle distribution and relationship with dealers.
. Increase in Toyota sales by 42% (2010 vs. 2006), with consecutive all-time sales records in all years.
. Implementation of New Sales Process in the dealers and development of new distribution process (MSBR) , increasing Toyota's sales planning efficiency and reducing dealer inventory.
. Development of various retail campaigns, regional events and sales activities together with Dealers. Mostrar menos

Responsible for product and retail advertising, media planning, events and relationship with Advertising Agencies.
. Development of advertising campaigns for new product launchings: New Corolla, Fielder, New Hilux, New SW4, Corolla S.
. Implementation of marketing activities synergy with Toyota Argentina: bid for advertising agency (with 13% cost reduction in commissions), budget planning, campaigns and events t productions.
. Execution of events for dealers, press, suppliers and… Mostrar más

Responsible for product and retail advertising, media planning, events and relationship with Advertising Agencies.
. Development of advertising campaigns for new product launchings: New Corolla, Fielder, New Hilux, New SW4, Corolla S.
. Implementation of marketing activities synergy with Toyota Argentina: bid for advertising agency (with 13% cost reduction in commissions), budget planning, campaigns and events t productions.
. Execution of events for dealers, press, suppliers and general public such as: product launches, institutional events (São Paulo Motor Show, Formula 1, Indaiatuba plant expansion), agribusiness fairs (Agrishows, Expointer, Barretos), and sales conventions in Brazil and other countries (Las Vegas, Japan, Buenos Aires, Bangkok).
. Management of s with advertising and events agencies, with solid budget management. Mostrar menos