Sao Paulo, San Pablo, Brasil
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IED - Istituto Europeo di Design

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I am a co-CEO and co-founder of Kyvo, a company that helps organizations innovate and…

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Actividad

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Experiencia y educación

  • Kyvo Design-Driven Innovation

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Licencias y certificaciones

Experiencia de voluntariado

  • Gráfico Service Design Network

    Brazil Chapter's Co-founder

    Service Design Network

    - actualidad 12 años

    Educación

    The Service Design Network is the leading institution for expertise in service design.

  • Gráfico Merkaz

    Mentor

    Merkaz

    - actualidad 6 años 11 meses

    Ciencia y tecnología

  • Gráfico PPA - Parceiros Pela Amazônia

    Mentor

    PPA - Parceiros Pela Amazônia

    - actualidad 5 años 1 mes

    Medio ambiente

    for impact business in the Amazon through the PPA Mentoring Program.

Publicaciones

  • E-Commerce for small business

    VisualBooks

    The book presents a model to build eletronic commerce solutions for small business. The model is based on Software Engineering and Business Process for a complete analysis, design and development of an e-commerce project, becoming a important tool for small business entrepreneurs.

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Proyectos

  • SULAMERICA - Web Quotation Tool

    Designed the service, project and commercial proposal for the Web Quotation Tool for SULAMERICA Insurance Company. The proposal was approved by client.

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  • SANTA CRUZ - Product Offering Tool

    Designed the service, project and commercial proposal for the Product Offering Tool for SANTA CRUZ, one of the biggest distributors in the Brazilian pharmaceutical market. The proposal was approved by client.

    Otros creadores
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  • ADDTECH - Service Design Process

    Responsible for the rool out the Service Design Process @ Add Technologies under the couching of Fernando Arruda.

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  • Unified Eletronic Medical Record Project

    Acted as project designer and leader of the proof of concept product. As a result we won a contract to build the Unified Eletronic Medical Record for the Rio de Janeiro's City Hall.

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  • M.E.C.E - Mapping and Control of Endemic Diseases.

    M.E.C.E is a full web and mobile platform for mapping and control of brazilian endemic deceases.
    The project development started in 2011 and a few months later was sponsored by Rio de Janeiro Government. In 2012 started it's field testing, through a partnership with Brazilian universities and it has been prepared to be the first brazilian platform for mapping and control of endemic deceases.

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  • ADDTECH - Quality & Assurance Process

    Responsible for design and implementation of the Quality & Assurance process for Software Development.

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  • ADDTECH - Corporate Software Architecture Definition

    Lead the senior software architect and development team to design the Corporate Software Architecture Patterns.

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  • Trusty Audit Paperless System

    First Brazilian information system which automates the full cicle of Internal Auditing Operations.
    It was a major challenge of management because my last two predecessors couldn't deliver the client needs on time and budget expected. We've reorganized the team, activities and technology to focus on business needs. In 2008, when I left the company, we had 10 big brazilian companies using the system.

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  • UX Strategy course in Itaú Unibanco

    -

    We made a 24h course to fit in the very needs of Itaú's Digital Channels team. The main goal were to construct experiences and strategies in digital products by competitive analysis, trend mapping and deep understanding of the client's needs. Experience was the headline of every discussion and co-creative session.

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  • Service Design for Samsung LATAM

    -

    We were called by Samsung's Media Solution Center Latin America to understand the client's perception about Galaxy Gifts and create a plan to improve the service, from the customer perspective, the new business opportunity and partners for Samsung. After months of deep research with s from Recife and Sao Paulo, we had many co-creative sessions with MSCLA team to get a result of new solutions, deg a new way to start a conversation with their clients and maintaining a relationship based…

    We were called by Samsung's Media Solution Center Latin America to understand the client's perception about Galaxy Gifts and create a plan to improve the service, from the customer perspective, the new business opportunity and partners for Samsung. After months of deep research with s from Recife and Sao Paulo, we had many co-creative sessions with MSCLA team to get a result of new solutions, deg a new way to start a conversation with their clients and maintaining a relationship based on a new product positioning in interests and brand strategy.

    Otros creadores

  • Service and Interaction Design to Rico Investimentos

    -

    We were called to collaborate with Rico in the redesign of their website to achieve more efficiency in their service and value proposition. Using our methodology -centered and design-driven, we jumped into customers lifes and needs about financial security, dreams, future projects and goals, savings, investments and their relation to money. This immersive phase lead us to discovery: many co-creative meetings that resulted in the 3 archetypes: the dreamer, the strategist and the player…

    We were called to collaborate with Rico in the redesign of their website to achieve more efficiency in their service and value proposition. Using our methodology -centered and design-driven, we jumped into customers lifes and needs about financial security, dreams, future projects and goals, savings, investments and their relation to money. This immersive phase lead us to discovery: many co-creative meetings that resulted in the 3 archetypes: the dreamer, the strategist and the player. These personas guide us to design all the mechanics of a gamificated and customized system of investments. Finally, we delievered a prototype of the interface to the Rico's IT team to be developed.

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  • Service Design to Mondelēz LATAM

    -

    Redesing, strandartization, optimization and creation of attendance processes in the Customer Relations. It took a long and immersive period of observation and empathy with several stakeholders and was made tangible by more than 70 journey maps.

    Otros creadores

Idiomas

  • Português

    Competencia bilingüe o nativa

  • Inglês

    Competencia bilingüe o nativa

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