Sao Paulo, San Pablo, Brasil
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Senior executive with 20+ years of experience in global consumer goods and retail…

Artículos de Luiza

Actividad

Experiencia y educación

  • Natura

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Licencias y certificaciones

Experiencia de voluntariado

Cursos

  • 1. Digital Marketing - Columbia Business School and Emeritus Institute of Management - Q2 2017

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  • 2. People and Processes Management - Natura Leadership Academy - 48h/duration – 2012

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  • 3. Negotiations and Influence – UC Berkeley / California – 24h/duration – 2010

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  • 4. Creativity and Branding – Disney Institute / California – 16h/duration – 2010

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  • 5. Internal MKT and Communication – IIR Training / São Paulo – 16h/duration - 2008

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  • 6. Branding – ESPM / São Paulo – 48h/duration - 2004

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  • 7. Marketing “Filière” - Danone / Buenos Aires – 75h/duration - 1999

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  • 8. Disney University Business Seminars – Walt Disney World / Florida – 1998

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Proyectos

  • Nutrimetics Co-creation Project

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    Tupperware’s first digital co-creation initiative in which sales force created and announced their choice and name of lipstick shade. Most voted ones on social media (also the most influential - due to the greatest number of followers ) were chosen to create the Summer 2019 collection.

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  • Launch of Nutrimetics Beauty brand in Brazil

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    Project Leader. Business team building and Development. Market and business potential analysis, business plan negotiations and approval in Corp. HQ. Brand positioning , product Development, import negotiations, inventory investments and management, portfolio decisions, launch / communications, promotions and business managing.

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  • Tupperware TV

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    Sales force targeted web TV Channel - brand building, relationship, information and development.

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  • “The hard value of soft skills” Study

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    Lead the operation of the Brazilian sampling in a scientific study in partnership with Georgetown University to validate the positive business side effects of boosting women’s confidence. Presented in Davos 2017 by Tupperware’s Chairman Rick Goings.

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  • "What´s inside Tupperware?" Storybook by Ziraldo

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    Internal and external brand building project for the occasion of Tupperware´s 40th Anniversary in Brazil. In partnership with widely known Brazilian author Ziraldo, we told stories of our sales force as a tribute to those who have been buiding the company in the country. One of the strategic actions to position Tupperware as a people´s company, broader than the products.

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  • Tupperware Brazil Expo

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    In celebration of Tupperware Brazil's 40th Anniversary we held a public Expo inside one of São Paulo's major malls, targeting consumers and bringing info on company's history and facts.

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  • Chef Celebrity Ana Maria Braga and Tupperware

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  • Tupperware and Azul Airlines - Mothers Day 2015

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    Created and delivered a branded experience aiming Tupperware representatives who lived far from their mothers, during Mother’s Day. Representatives who found “The Golden bowl” inside their orders were granted the experience. Tupperware partnered with Azul airlines to make this happen.

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  • Natura Pop-Up Store - experimental direct to consumer Sales

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    Lead plan and process to enable direct to consumer Sales, for first time ever, inside Natura's brick and mortar experimental store, in São Paulo.

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Idiomas

  • Portuguese

    Competencia bilingüe o nativa

  • English

    Competencia bilingüe o nativa

  • Spanish

    Competencia básica profesional

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