Marcela Rezende es una persona influyente

CMO and Partner @Stark Bank | Angel Investor | Board Member

San Pablo, Brasil
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Ao longo de mais de 20 anos de carreira, posso dizer que a resiliência foi a minha melhor companheira, e o marketing e branding a minha grande paixão. Em 2021, migrei das multinacionais para o mundo das startups, iniciei a jornada como mentora, conselheira e investidora anjo. E também abri a minha própria empresa: MR Marketing e Branding, para ajudar outras empresas a construírem suas marcas e estratégias de Marketing.

Me dedico ainda a projetos de protagonismo feminino e educação.

Para falar comigo: [email protected]

Outras redes: ​
Instagram: @marcelaprezende ​
Youtube: @marcelaprezende
Tiktok: @marcelaprezende

Artículos de Marcela

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Actividad

Experiencia

  • Gráfico STARK BANK

    CMO and Partner

    STARK BANK

    - actualidad 1 año 6 meses

    São Paulo, Brasil

  • Gráfico OU

    Advisor

    OU

    - actualidad 1 año 9 meses

  • Gráfico G4 Educação

    Mentora

    G4 Educação

    - actualidad 3 años 6 meses

  • Gráfico MR Cultura e Marca

    Founder

    MR Cultura e Marca

    - actualidad 4 años 5 meses

    Metodologia própria desenvolvida para ajudar outras empresas a construírem marcas fortes e estratégias de marketing mais eficazes.

  • Gráfico The Growth Brands

    Angel Investor | Board Member

    The Growth Brands

    - actualidad 2 años 9 meses

  • Gráfico Todas Group

    Angel Investor | Member

    Todas Group

    - actualidad 3 años 3 meses

  • Gráfico Lastlink

    Angel Investor

    Lastlink

    - actualidad 4 años

  • Gráfico MeetHub

    Angel Investor

    MeetHub

    - actualidad 4 años 7 meses

  • Gráfico V4 Company

    Board Member

    V4 Company

    - 1 año 4 meses

  • Gráfico Minimal Club

    Partner

    Minimal Club

    - 2 años 11 meses

  • Gráfico MadeiraMadeira

    VP of Marketing

    MadeiraMadeira

    - 2 años

    São Paulo, Brasil

  • Gráfico Alpargatas S.A.

    Marketing Director

    Alpargatas S.A.

    - 1 año 8 meses

    São Paulo, Brazil

    Lead the marketing strategy for Osklen, Mizuno and Havaianas lifestyle.

  • Bacardi

    Bacardi

    4 años 4 meses

    • Gráfico Bacardi

      Global Brand Director

      Bacardi

      - 2 años 9 meses

      Greater New York City Area

      Led the LEBLON cachaça business worldwide.

    • Gráfico Bacardi

      Category Director Rums Latin America

      Bacardi

      - 8 mes

      Mexico City Area, Mexico

      Board member of Women in Leadership Latin America.
      Led the Bacardi Rums brand strategy in Latin America, 50% of total LATAM Business.

    • Gráfico Bacardi

      Marketing Director Brazil

      Bacardi

      - 11 mes

      São Paulo Area, Brazil

      Member of the Management Board.
      Led the strategy in Brazil for more than 10 brands of Bacardi`s portfolio: Bacardi, Martini, Grey Goose, Bombay Saphire, Leblon, Amarula, Sauza, Jim Beam, Maker`s Mark, Natasha, St. Germain, etc.

  • Gráfico The Estée Lauder Companies Inc.

    Marketing Director Latin America - MAC Cosmetics

    The Estée Lauder Companies Inc.

    - 1 año

    Sao Paulo, Brazil

    Led the Makeup strategy in Latin America for M.A.C COSMETICS, #1 Luxury Makeup brand in LATAM.

  • L'Oréal

    L'Oréal

    10 años 5 meses

    • Gráfico L'Oréal

      Group Manager Brazil - Maybelline and Colorama

      L'Oréal

      - 1 año 2 meses

      Rio de Janeiro Area, Brazil

      Led the Makeup strategy developing specific products for Brazilian consumers at Maybelline, #2 Makeup consumer division brand worldwide, and Colorama, #2 Nail consumer division brand in Brazil.

    • Gráfico L'Oréal

      Global Project Manager - Lancôme

      L'Oréal

      - 1 año 6 meses

      Paris Area,

      Led product development for Eyes makeup category.

    • Gráfico L'Oréal

      Marketing Coordinator Emerging Markets - L’Oreal Paris Make up, Maybelline and Colorama

      L'Oréal

      - 2 años 9 meses

      Paris Area,

      Managed the relationship between the International Product Development team in both Paris and New York with more than two dozen Emerging Market countries across Latin America, South Africa and the Middle East. Led the harmonization of an international brand strategy in key countries by zone and assisted zones in adapting and launching new products in their specific countries.

    • Gráfico L'Oréal

      Marketing Manager Brazil - L’Oréal Paris Hair Color

      L'Oréal

      - 3 años

      Rio de Janeiro Area, Brazil

      Managed operational marketing for L’Oréal’s premier Hair Color brand in Brazil including all aspects of the marketing mix, advertising, communications and partnerships with retailers and external agencies. Led an internal task force challenged with uncovering the unique needs and desires of female Brazilian hair color s. Assisted senior directors in adapting new international Hair Color developments for the Brazilian market.

    • Gráfico L'Oréal

      International Rotational Program Brazil

      L'Oréal

      - 2 años

      Accepted into the L’Oréal International Rotational Program following an internship in the Consumer Products Marketing Division.

Educación

Aptitudes

Proyectos

Idiomas

  • English

    -

  • French

    -

  • Spanish

    -

  • Portuguese (native)

    -

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