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Artículos de Marcel
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Impulsionando a Educação Além das Salas de Aula: O IBMEC no Spotify
Impulsionando a Educação Além das Salas de Aula: O IBMEC no Spotify
Em 2020, a YDUQS foi criada e com ela a decisão de desenvolver um trabalho multimarca. Nossa cabeça sempre foi de…
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Integração e Visibilidade: Como a Estácio Brilhou no Big Brother Brasil
Integração e Visibilidade: Como a Estácio Brilhou no Big Brother Brasil
A entrada mais uma vez da Estácio no Big Brother Brasil, o maior reality show da televisão brasileira apresentado na…
25 comentarios -
Por que uma instituição de ensino no Fortnite faz sentido?
Por que uma instituição de ensino no Fortnite faz sentido?
A entrada da Estácio no Fortnite, o jogo de maior popularidade do mundo, representa uma inovação educacional que vai…
7 comentarios
Contribuciones
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How can you create lead magnets that convert for e-commerce businesses?
Effective follow-up with leads is crucial, and timing is of the essence to maintain traction. Integrating sales generation with data collection on usage or consumption, and follow-up channels like email marketing and active call centers, is essential. In my experience, delaying the next touchpoint by more than 24 hours can lead to a decrease in conversion rates by over 45%, with a rapid decline following. Swift follow-up should be paired with a message or action tailored to the customer, strategically planned well in advance. This approach ensures relevance and maximizes the chances of conversion.
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How can you create lead magnets that convert for e-commerce businesses?
My opinion is that the key lies in understanding your audience deeply. It's not just about creating something flashy; it's about developing magnets that are relevant, engaging, and reflective of your company's true north. By doing so, you can effectively track how your audience responds to various stimuli and align this with what your magnet offers. In my view, conducting A/B testing on various setups of stimuli, communication, and investments is a best practice. This approach helps pinpoint the most effective strategies for higher conversion rates.
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How can you create lead magnets that convert for e-commerce businesses?
Lead magnets are more than just a sneak peek into our products or services; they are a gateway to invaluable insights and offer validation. In my view, these tools are pivotal for not only initiating but also enriching the relationship between customers and companies. The follow-up after using a lead magnet is where the real magic happens. This is where companies can truly leverage the and engagement they receive for product improvement and validation. Ensuring a productive post-engagement strategy is key to unlocking the full potential of lead magnets.
Actividad
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No último 13 de maio, tive o privilégio de participar do primeiro evento presencial da Uncover sobre Marketing Mix Modeling (MMM), no “Da…
No último 13 de maio, tive o privilégio de participar do primeiro evento presencial da Uncover sobre Marketing Mix Modeling (MMM), no “Da…
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Experiencia y educación
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YDUQS
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Data Science: R Basics
HarvardX
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Digital Marketing: Customer Engagement, Social Media, Planning & Analytics
Columbia Business School
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Proyectos
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Revamped Fixed Telecom Operator
PROJECT INFORMATION
Turnaround of a US$500MM acquisition resulting in 30%+ revenue growth
ACHIEVEMENTS
♦ Managed multiple business drivers, mainly sales, network and operations:
♦ Restructured sales department improving efficiency of sales channels by segmenting the addressable market, redeg portfolio, and aligning sales efforts with network coverture (60%+ sales growth)
♦ Improved delivery process (US$50MM revenue upside due to time reduction);
♦ Optimization ROI on…PROJECT INFORMATION
Turnaround of a US$500MM acquisition resulting in 30%+ revenue growth
ACHIEVEMENTS
♦ Managed multiple business drivers, mainly sales, network and operations:
♦ Restructured sales department improving efficiency of sales channels by segmenting the addressable market, redeg portfolio, and aligning sales efforts with network coverture (60%+ sales growth)
♦ Improved delivery process (US$50MM revenue upside due to time reduction);
♦ Optimization ROI on media investment (redistributed time and geographic TV coverage exposure)Otros creadores -
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Portuguese
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English
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