Marcel Mendonça

Participation as speaker at the ESPM Journalism Week, lecture organized by one of the top University Institutions in Brazil, to speak about social networks, digital contents, behavior and how new professionals can work on this new environment and technology.

It is the first time an University Institution work close to a social network to promote and engage students within the material they produce in class, exploring the ways for a better communication on new networks and how to… Mostrar más

Participation as speaker at the ESPM Journalism Week, lecture organized by one of the top University Institutions in Brazil, to speak about social networks, digital contents, behavior and how new professionals can work on this new environment and technology.

It is the first time an University Institution work close to a social network to promote and engage students within the material they produce in class, exploring the ways for a better communication on new networks and how to improve the students' development. Mostrar menos

First Social Network based on Mobile Chat interaction through content channels. Versy is a free app to engage people to people, brands and celebrities.

It provides an unique experience on entertainment by channels with relevant contents to be shared among other Social Networks, or even through a real time conversation on any of the many available chat groups segmented by subjects, creating a viral environment to enjoy and share.

Versy is current available to all… Mostrar más

First Social Network based on Mobile Chat interaction through content channels. Versy is a free app to engage people to people, brands and celebrities.

It provides an unique experience on entertainment by channels with relevant contents to be shared among other Social Networks, or even through a real time conversation on any of the many available chat groups segmented by subjects, creating a viral environment to enjoy and share.

Versy is current available to all countries in LatAm, US Hispanic and Brazil, getting ready to go Global in 2016.

The version for Brazil was launched in July/2015 from scratch, counting already with over 90 different channels after 4 months, offering contents from very well known brands as UOL, Terra, IG, UFC, Warner Music Brasil, Metropolitana, Aline Barros, NX Zero, Catho, Pelanza and many others. Mostrar menos

To meet the need of new portals dedicated to the Smartphones with a better experience, a dedicated implementation was developed to fit each platform's technology.

The portals are responsive to the operational system accessed by the , so everything was thought to work automatically with a smooth and efficient subscription flow, improving the navigation and experience.

For that structure, it was necessary to deal with different tech and product teams from 3 different… Mostrar más

To meet the need of new portals dedicated to the Smartphones with a better experience, a dedicated implementation was developed to fit each platform's technology.

The portals are responsive to the operational system accessed by the , so everything was thought to work automatically with a smooth and efficient subscription flow, improving the navigation and experience.

For that structure, it was necessary to deal with different tech and product teams from 3 different countries, managing the service improvement, business impact, costs, design and delivery.

Over 5 new specific portals were developed in HTML5 and native Apps (Android & iOS), meeting also the needs pushed from the mobile Carriers, keeping the quality and improving the value added. Mostrar menos

Development and improvement of new services to the Brazilian market by Digital Virgo current offers, ing streaming HD videos with medium and long duration, split by categories in different segments.

It was necessary to adapt a new logic of and to access the portals for the subscribed s, basing in the system implemented in Europe adapted to the Brazilian market.

First time a raffling promotion was planned for mobile service at OnMobile in Brazil, adapting to Brazilian laws on raffling promotions and sharing costs with partners.

It was necessary to present a Business Plan and approve it across 5 different partners before deg the project structure, develop it with delivery team and certificate it with Sulacap (Loteria Federal) to run on time.

Project offered prizes for raffled winners according to Loteria Federal numbers during 30… Mostrar más

First time a raffling promotion was planned for mobile service at OnMobile in Brazil, adapting to Brazilian laws on raffling promotions and sharing costs with partners.

It was necessary to present a Business Plan and approve it across 5 different partners before deg the project structure, develop it with delivery team and certificate it with Sulacap (Loteria Federal) to run on time.

Project offered prizes for raffled winners according to Loteria Federal numbers during 30 days in September'12.

Promotion increased New Activations for the service and also the sales among already s, decreasing considerably the service churn for current and following month.

Model is now stablished in local market and applied whenever there is an opportunity to explore, influencing same structure to be applied in other LatAm countries through local teams. Mostrar menos