«When I started managing the company in Brazil I decided to put Marcelo in charge of the whole commercial operations. It was a risky move, as the challenge was huge and he did not have enough experience in sales management. We had to steer a huge team, bringing sales and profit growth, while implementing a significant cultural change in difficult times (company restructuring). And he managed to do so, always delivering above promises. Marcelo is an outsanting commercial manager, with a clear, strategic mind, brilliant in understanding the market challenges and developing creative, but realistic go-to-market approaches. Balancing marketing ideas with sales execution has been his greatest achievement and a very significant contribution to our success. But above all, Marcelo is one of the best professionals I had the pleasure of working with: intelligent, charismatic, challenging and fun!»
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Making marketing a powerful tool for growth is my main driver (and demonstrating that, of…
Actividad
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Fui sempre um crítico das apresentações sobre a tal "estratégia". Não porque eu não acredite em ter uma, pelo contrário. A crítica está sempre no…
Fui sempre um crítico das apresentações sobre a tal "estratégia". Não porque eu não acredite em ter uma, pelo contrário. A crítica está sempre no…
Compartido por Marcelo Frias Jr
Experiencia y educación
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ZEISS Vision Care
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Inglês
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Espanhol
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Português
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