Contribuciones
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Here's how you can generate innovative ideas through effective brainstorming techniques.
I've been doing ideation sessions for the past 15 years, but after GenAI, I'll never do it in the traditional way anymore. You can use horizontal tool such as chatGPT or specialized ones such as Gennie. Either way ideating with GenAI is 40x faster than traditional methods. GenAI can scan internal documents for ideas, research the internet, create ideas on its own or bring ideas from other industries that already solved similar problems. This will inspire Humans to bring their own ideas to the table as well. GenAI can also process all the ideas to prioritize them by preset criteria. It can also combine the best ideas to create a more complete and details concept. All of that done in a much faster and elaborated way.
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What do you do if your Business Innovation efforts result in failure?
In my experience, to make it easy to identify a failure, you need to set success metrics before the project starts. Another important factor is to start small and test everything all the time. Small experimenters with clear success metrics will make you change course or cancel initiatives that shouldn’t keep dragging people and company’s resources. The learning of these experiments will help the company and team increase in maturity regarding the challenge and can give important insights about what the best next step should be. Those who learn more and quick will thrive on the market.
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How do you use design thinking to innovate quickly?
GenAI significantly speeds up DT process. Once you have a clear problem statement, tools like Yabble can be utilized to quickly understand customer needs, pains, and gains. This is especially beneficial in the early stages of the Design Thinking process, providing insights that would traditionally take days of interviews in just minutes with "digital twins". Additionally, GenAI aids in ideation, offering 40 times faster product ideas than a human. It also provides valuable on these idea concepts, assisting in early iterations and refining solutions. It's important to note that while GenAI offers rapid insights, validating solutions and assumptions with real humans later in the process remains crucial.
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How do you use design thinking to innovate quickly?
In my experience, establishing a clear objective from the outset is critical for the entire design thinking process. Without a well-defined goal, a clear understanding of your target audience, and a vision of what success looks like, it’s easy to lose your way during the design thinking journey. Many teams, in their eagerness to expedite the process, neglect this step. As a result, they often find themselves spending more time on the process than if they had properly framed the problem statement from the beginning. I strongly advise against rushing into subsequent phases without devoting sufficient time to discuss and align on these foundational elements.
Actividad
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Já tenho muito da Argentina dentro de mim! Que lindo ver este ecossistema pulsante e empreendedores tão qualificados, negócios de alto nível e uma…
Já tenho muito da Argentina dentro de mim! Que lindo ver este ecossistema pulsante e empreendedores tão qualificados, negócios de alto nível e uma…
Recomendado por Mario Lemos
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É nesta sexta feira, dia 23/05 das 15h às 16h. Venha entender como o Design de Serviços está transformando os ambientes de saúde na Arena ABDEH…
É nesta sexta feira, dia 23/05 das 15h às 16h. Venha entender como o Design de Serviços está transformando os ambientes de saúde na Arena ABDEH…
Recomendado por Mario Lemos
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🚀 A GENNIE acaba de entrar para o TOP 1.000 do Prêmio Sebrae Startups 2025! Entre mais de três mil inscritas em todo o Brasil, fomos selecionados —…
🚀 A GENNIE acaba de entrar para o TOP 1.000 do Prêmio Sebrae Startups 2025! Entre mais de três mil inscritas em todo o Brasil, fomos selecionados —…
Recomendado por Mario Lemos
Licencias y certificaciones
Publicaciones
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Apresentação - Transpondo barreiras à adoção de IoT a partir de uma visão de negócios
Seminário de IoT - Instituto de Engenharia
Ver publicaciónNo seminário, debato o imenso potencial do IoT para diversas indústrias, impulsionado pela queda dos custos tecnológicos. Entretanto, questiono o que limita a massificação do IoT, apontando partes do modelo de custos que ainda restringem sua adoção. Ressalto que a tecnologia deve ser um meio, não um fim, com foco no objetivo do negócio. Discuto ainda variados modelos de negócios habilitados pelo IoT, desde eficiência operacional até a criação de novos modelos, ilustrando com casos práticos em…
No seminário, debato o imenso potencial do IoT para diversas indústrias, impulsionado pela queda dos custos tecnológicos. Entretanto, questiono o que limita a massificação do IoT, apontando partes do modelo de custos que ainda restringem sua adoção. Ressalto que a tecnologia deve ser um meio, não um fim, com foco no objetivo do negócio. Discuto ainda variados modelos de negócios habilitados pelo IoT, desde eficiência operacional até a criação de novos modelos, ilustrando com casos práticos em diferentes indústrias e estratégia por onde as empresas podem começar a explorar a tecnologia em seu negócio.
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Apresentação - Tecnologia como apoio à logística
Comitê de logística - AMCHAM
Ver publicaciónComo a internet das coisas pode causar impactos relevantes de produtividade na cadeia logística.
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Entrevista - Especialista antecipa como cidades brasileiras podem ser mais inteligentes
Estadão
Ver publicaciónO artigo discute a implementação da tecnologia 5G e IoT para aprimorar a infraestrutura urbana, desde redes elétricas até tráfego. O texto destaca a necessidade de investimentos significativos, porém, argumenta que os benefícios, como criação de empregos e aumento do PIB, justificam o custo. Além disso, cita o caso brasileiro de sucesso em Belo Horizonte com uma PPP para modernizar a iluminação pública.
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- Ensure Universal Access to Modern Energy Services to Achieve ‘Sustainable Energy for All’ - Rio+20 Corporate Forum
Rio+20 Corporate Forum
Ver publicaciónRepresenting Ericsson during the Rio +20 Corporate Sustainability Forum in 2012. I brought some cases about how Ericsson as an ICT provider is helping people in remote areas to have access to energy
Cursos
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Business Model Innovation for Organizational Transformation - Faculty: Bill Fischer
MIT Sloan
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Design Thinking Specialization
Echos Innovation Lab
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Flight Levels System Architecture
K21
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Platform Strategy: Building and Thriving in a Vibrant Ecosystem. Faculties: Pierre Azoulay and Catherine Tucker
MIT Sloan
Reconocimientos y premios
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Top 10 Open Corps - Health & Wellness category
100 Open Startups
https://www.openstartups.net/site/ranking/rankings-categories-corps.html
Ranking of leading corporations in open innovation with startups. -
Winner of the category: Models for Innovation
Inovativos - Movimento Inovação Digital - MID, Fundação Dom Cabral (FDC) and Accenture
Link: https://inovativos.com.br/premio/vencedores/
Winner of the category: Models for Innovation with the launch of a new innovation architecture at Novartis Brazil and the creation of the Biome open innovation hub, serving as a catalyst for connections with the healthcare system and the digital ecosystem. The award was evaluated across five dimensions: (1) innovative technologies, (2) customer experience and pioneering, (3) organizational culture and people, (4) business sustainability, and…Link: https://inovativos.com.br/premio/vencedores/
Winner of the category: Models for Innovation with the launch of a new innovation architecture at Novartis Brazil and the creation of the Biome open innovation hub, serving as a catalyst for connections with the healthcare system and the digital ecosystem. The award was evaluated across five dimensions: (1) innovative technologies, (2) customer experience and pioneering, (3) organizational culture and people, (4) business sustainability, and (5) structural and socio-environmental impacts. Link: https://inovativos.com.br/premio/vencedores/
Idiomas
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Portuguese
Competencia bilingüe o nativa
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Spanish
Competencia bilingüe o nativa
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English
Competencia bilingüe o nativa
Más actividad de Mario
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A Gennie acaba de entrar para o TOP 1.000 do Prêmio Sebrae for Startups 2025! Entre mais de três mil inscritas em todo o Brasil, fomos selecionados…
A Gennie acaba de entrar para o TOP 1.000 do Prêmio Sebrae for Startups 2025! Entre mais de três mil inscritas em todo o Brasil, fomos selecionados…
Compartido por Mario Lemos
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