«Paulo é um profissional raro no mercado. Ele combina uma sólida formação acadêmica com um trajetória profissional com experiências relevantes em design, psicologia e desenvolvimento de negócios, atributos únicos para construir e executar projetos complexos. É um profissional extremamente dedicado, perspicaz e que transita bem entre diversos assuntos.»
Acerca de
Actividad
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Cuidar de pessoas é mais do que oferecer benefícios. É criar jornadas. É promover experiências. É transformar saúde em cultura. Porque saúde…
Cuidar de pessoas é mais do que oferecer benefícios. É criar jornadas. É promover experiências. É transformar saúde em cultura. Porque saúde…
Recomendado por Paulo Melo
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Tive o prazer de participar do Astella Playbook com Daniel Chalfon em um papo super divertido sobre IA e o impacto desta nova revolução! Além de…
Tive o prazer de participar do Astella Playbook com Daniel Chalfon em um papo super divertido sobre IA e o impacto desta nova revolução! Além de…
Recomendado por Paulo Melo
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Bom dia, rede. Estamos com uma vaga de Product Designer Pleno para nosso time de Design no Banco Bmg. Experiência anterior com instituições…
Bom dia, rede. Estamos com uma vaga de Product Designer Pleno para nosso time de Design no Banco Bmg. Experiência anterior com instituições…
Recomendado por Paulo Melo
Experiencia y educación
Experiencia de voluntariado
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Startup evaluator
PIT – Parque de Inovação Tecnológica São José dos Campos
- actualidad 1 año 6 meses
Ciencia y tecnología
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Publicaciones
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Rethinking drug istration in a hospital environment through centered design
Interaction South America 2013
Paper presented at Interaction South America 2013 about drug istration is hospitals through a -centered design perspective.
Otros autoresVer publicación -
Análise de requisitos de um sistema para istração de medicamentos
Infobrasil 2013
Paper presented at INFOBRASIL 2013 in Fortaleza, on gathering requirements for a system of medication istration using methods of -centered design.
Otros autoresVer publicación -
Análise de requisitos de um sistema para istração de medicamentos
Infobrasil 2013
Paper presented at INFOBRASIL 2013 in Fortaleza, on gathering requirements for a system of medication istration using methods of -centered design.
Otros autoresVer publicación -
Widgets Internship: Developing Learners Skills in a -Centered Development Process
X Simpósio Brasileiro de Fatores Humanos em Sistemas Computacionais (IHC 2011)
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Violent Video Games: Changes in non-verbal behavior and short-term effects on valence and arousal
Interaction 09 | South America, regional conference of Interaction Design Association (IxDA)
Video gaming researchers have already studied the effects of violent video games on gamers’ behavior. The present study investigated gamers’ non-verbal behavior and short term effects during and shortly after playing violent video games. The research included three main phases: 1) preselecting violent versus non-violent video games; 2) setting-up an experiment with 20 male college students playing a pair of video games (one violent and one nonviolent game) on Nintendo Wii. After playing each…
Video gaming researchers have already studied the effects of violent video games on gamers’ behavior. The present study investigated gamers’ non-verbal behavior and short term effects during and shortly after playing violent video games. The research included three main phases: 1) preselecting violent versus non-violent video games; 2) setting-up an experiment with 20 male college students playing a pair of video games (one violent and one nonviolent game) on Nintendo Wii. After playing each game, participants’ degree of violence and arousal were measured by using the International Affective Picture System (IAPS) and the results were compared; 3) asking another group of 17 students to distinguish each gamer’s film clips of playing violent versus non-violent video games. While IAPS results showed that gamers’ degree of violence and arousal did not change significantly after a short experience of playing violent video game, gamers’ non-verbal behavior (facial expression) was 78% correctly distinguished by observers. Limitations are reported and further work is proposed.
Otros autoresVer publicación -
Evangelizing usability to 700 people: strategies for building a -centered organizational culture
Springer-Verlag Berlin Heidelberg
For the last three years, CESAR’s experience team has endeavored to build a -centered organizational culture. In this report, we present some succeeding empirical strategies for evangelizing usability, in the hope that professionals in similar contexts might benefit from them.
Otros autoresVer publicación -
Evangelizing usability to 700 people: strategies for building a -centered organizational culture
Springer-Verlag Berlin Heidelberg
For the last three years, CESAR’s experience team has endeavored to build a -centered organizational culture. In this report, we present some succeeding empirical strategies for evangelizing usability, in the hope that professionals in similar contexts might benefit from them.
Otros autoresVer publicación -
Evangelizing usability to 700 people: strategies for building a -centered organizational culture
Springer-Verlag Berlin Heidelberg
For the last three years, CESAR’s experience team has endeavored to build a -centered organizational culture. In this report, we present some succeeding empirical strategies for evangelizing usability, in the hope that professionals in similar contexts might benefit from them.
Otros autoresVer publicación -
Accessibility implementation planning for large governmental websites: a case study
IEEE Computer Society
Since the end of 2004, when the law decree about accessibility for Brazilian governmental websites came into force, the federal agencies have been struggling to conform to the norms of current law. Discussions about both evaluation and fixing of pages with access barriers are taking place on the mainstream, but little attention has been paid to a feature commonly found on governmental websites: the large amount of information, compared to commercial websites. This work proposes an accessibility…
Since the end of 2004, when the law decree about accessibility for Brazilian governmental websites came into force, the federal agencies have been struggling to conform to the norms of current law. Discussions about both evaluation and fixing of pages with access barriers are taking place on the mainstream, but little attention has been paid to a feature commonly found on governmental websites: the large amount of information, compared to commercial websites. This work proposes an accessibility planning for websites with both large number of pages and intense daily accesses, carried out through a work model which we call Accessibility Factory. In addition we present the accessibility planning directions for Brazilian Central Bank website as a case study.
Otros autoresVer publicación -
Accessibility implementation planning for large governmental websites: a case study
IEEE Computer Society
Since the end of 2004, when the law decree about accessibility for Brazilian governmental websites came into force, the federal agencies have been struggling to conform to the norms of current law. Discussions about both evaluation and fixing of pages with access barriers are taking place on the mainstream, but little attention has been paid to a feature commonly found on governmental websites: the large amount of information, compared to commercial websites. This work proposes an accessibility…
Since the end of 2004, when the law decree about accessibility for Brazilian governmental websites came into force, the federal agencies have been struggling to conform to the norms of current law. Discussions about both evaluation and fixing of pages with access barriers are taking place on the mainstream, but little attention has been paid to a feature commonly found on governmental websites: the large amount of information, compared to commercial websites. This work proposes an accessibility planning for websites with both large number of pages and intense daily accesses, carried out through a work model which we call Accessibility Factory. In addition we present the accessibility planning directions for Brazilian Central Bank website as a case study.
Otros autoresVer publicación
Proyectos
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Sleep Enhancement
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A t project of Philips Research and TU/e, aiming to improve the sleep quality of couples who are living apart.
I am responsible for
- Generating innovative concepts through a focus group study and the sleep diary
- Implementing the interactive prototype with Arduino and electronic circuit for the test
- Performing the final test with 2 pairs of partners who are from the target group in two weeks at their home
Achievement: The concept succeeded in providing a sense…A t project of Philips Research and TU/e, aiming to improve the sleep quality of couples who are living apart.
I am responsible for
- Generating innovative concepts through a focus group study and the sleep diary
- Implementing the interactive prototype with Arduino and electronic circuit for the test
- Performing the final test with 2 pairs of partners who are from the target group in two weeks at their home
Achievement: The concept succeeded in providing a sense of connectedness between partners when sleeping remotely. It leads to a more pleasant sleeping experience
PUBLICATION: T. Scherini, P.Melo, T. van Craenendonck, W. Zou, M. Kaptein, Enhancing the Sleeping Quality of Partners Living Apart, DIS10 Deg Interactive Systems 2010, Arhus, Denmark, August 2010.
Otros creadores -
Sleep Enhancement
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A t project of Philips Research and TU/e, aiming to improve the sleep quality of couples who are living apart.
I am responsible for
- Generating innovative concepts through a focus group study and the sleep diary
- Implementing the interactive prototype with Arduino and electronic circuit for the test
- Performing the final test with 2 pairs of partners who are from the target group in two weeks at their home
Achievement: The concept succeeded in providing a sense…A t project of Philips Research and TU/e, aiming to improve the sleep quality of couples who are living apart.
I am responsible for
- Generating innovative concepts through a focus group study and the sleep diary
- Implementing the interactive prototype with Arduino and electronic circuit for the test
- Performing the final test with 2 pairs of partners who are from the target group in two weeks at their home
Achievement: The concept succeeded in providing a sense of connectedness between partners when sleeping remotely. It leads to a more pleasant sleeping experience
PUBLICATION: T. Scherini, P.Melo, T. van Craenendonck, W. Zou, M. Kaptein, Enhancing the Sleeping Quality of Partners Living Apart, DIS10 Deg Interactive Systems 2010, Arhus, Denmark, August 2010.
Otros creadores
Idiomas
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English
Competencia profesional completa
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Portuguese
Competencia bilingüe o nativa
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A inovação aberta não morreu. O que morreu foi a paciência dos executivos com: - Processo de compras disfarçado de inovação; - Personalização de…
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💡 E se o design íntimo fosse levado a sério como uma obra de arte? Na NUUDO a gente decidiu brincar com essa ideia. E se nosso aparador fosse…
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Omni Saúde App + Wayra Brasil 💪🏽 Welcome aboard Fernando Domingues, Leopoldo Veras da Rocha and congrats Wana Schulze, Matheus Amaral Mões, CFA…
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Corentium Home 2, the first Airthings device I worked on, is now shipping. Now available on airthings.com, Amazon, selected Target stores and soon in…
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