Sao Paulo, San Pablo, Brasil
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Experienced Marketing Executive with two decades of successful leadership in business…

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Experiencia y educación

  • 21 Consultoria de Negócios

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Licencias y certificaciones

Cursos

  • WHMU - Worldwide Hamburger Marketing University

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Proyectos

  • Unilever Global Marketing Transformation

    The ambition is to embed the Digital Mindset within the entire organization and keep doing Marketing in this Digital World.
    This transformation is based on three main pillars:

    1) Digital Capabilities to have an Excellence in the Digital Execution based on a strong big data layer.
    2) Knowledge Sharing and Leveling along entire company.
    3) Innovation Spirit - Test and Learn.

    Otros creadores

  • Unilever Foundry Brazil

    Conection between the Unilever Brands and the startups environment as mechanism to develop a new mindset and create new communication and sales channel with our consumers.

    Otros creadores
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  • Samsung Experience Concept Store

    Creation of entire Digital presence for the Samsung Experience Store.
    This project born to provide an experience space for our consumers touch and learn more about Samsung Products. This was part of a bigger Project called Project Number 1 which the main goal was to bring Samsung Brand as #1 in each of the business we were present.
    Digital had a strong role in this project as the main windows for consumers outside Sao Paulo had a chance to have access to the content we were presenting…

    Creation of entire Digital presence for the Samsung Experience Store.
    This project born to provide an experience space for our consumers touch and learn more about Samsung Products. This was part of a bigger Project called Project Number 1 which the main goal was to bring Samsung Brand as #1 in each of the business we were present.
    Digital had a strong role in this project as the main windows for consumers outside Sao Paulo had a chance to have access to the content we were presenting physically.

    Otros creadores

  • McBot - Inteligência Artificial (BOT)

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    Lamina de Bandeja do McDonald's transformada em uma mistura de Game e Inteligência Artificial para entreter e coletar dados importantes do consumidor durante sua agem nos restaurantes.

    Premiado no Effie 2017

    Otros creadores
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  • Global Digital Program for LA

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    Unilever has a Global Digital Program based on Platforms to set the basics of a Digital Strategy and find the synergies and scale to be advantage in the Region. Create a ecosystem to facilitate the consumer journey in our owned media properties and in searching moment.
    We got 80% of coverage in the Latam Region in 1 ½ year.
    Those platforms has been created in a way to aggregate new components along the time ing the innovative and fast digital universe. It is very organic and…

    Unilever has a Global Digital Program based on Platforms to set the basics of a Digital Strategy and find the synergies and scale to be advantage in the Region. Create a ecosystem to facilitate the consumer journey in our owned media properties and in searching moment.
    We got 80% of coverage in the Latam Region in 1 ½ year.
    Those platforms has been created in a way to aggregate new components along the time ing the innovative and fast digital universe. It is very organic and flexible to fit in different brand’s needs and digital maturity.

    Otros creadores

Reconocimientos y premios

  • Effie

    Effie Awards

    Award in the Category Promotions with the Case McBot - Bot associated with tray paper that brought entertainment and collected data from consumers, transforming a simple piece of paper into a platform that used artificial intelligence.

  • The 50 most innovative professional in Communication and Marketing at Brazil

    Proxxima Magazine

    # 33 in the full Ranking

Idiomas

  • English

    Competencia bilingüe o nativa

  • Spanish

    Competencia profesional completa

  • Português

    Competencia bilingüe o nativa

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