Vanessa Spirandeo es una persona influyente

Head of Marketing | Strategy & Leadership | Content, Branding & SEO | Speaker | LinkedIn Top Voice

San Pablo, Brasil
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Marketing executive, 15+ years of experience in strategy, branding, digital, content, SEO, and social media for services: fintechs, tech companies, educational companies and so on.
Empathetic leader focused on the human development of the team

• Strategic planning - long and short term, for branding, comms, product launching, innovation
• MKT project management for content, SEO, CRM, Social media
• Promoting, communicating, rebranding, and launching client marketing initiatives
• Selecting and training multifaceted teams
• 360 MKT campaigns, from planning to following up afterwards
• Comms management on diversified channels to ensure aligned cross-media storytelling and brand voice
• Content marketing and inbound initiatives on multiple platforms
• Social media & blogging strategy: planning, following up, analyzing, insights
• Marketing University professor and speaker
• Tools: Office, Google Analytics, Wordpress, SEMRush, Meta Business Manager/analytics, RD Station, Hubspot, Salesforce, MailChimp

SOME RESULTS
• SEO & Content strategies: Organic digital growth - at times, over 200%
• Consultancy: 100% of goals achieved on consulting for SMEs
• Leadership: Implementing content and organic marketing teams on multiple companies
• Multidisciplinary efforts: Reducing churn via relationship with customer initiatives
• Sponsorship strategies: World Cup 2014, Olympics 2016

I have formed and led teams, brand strategies, external communication plans, 360 marketing, social media strategy, digital content, and so much more - to succeed and get the company to its goals, as a team.

Artículos de Vanessa

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Experiencia

  • Gráfico Binance

    Sr. Marketing Manager

    Binance

    - actualidad 1 año 6 meses

    ⚬ Reports to LATAM Marketing Director
    ⚬ Manages a multidisciplinary team remotely
    ⚬ Campaigns focused on brand, benefits, and special offers
    ⚬ Strategy for Brazil and Argentina
    ⚬ Content management for owned channels

  • Gráfico ESPM Escola Superior de Propaganda e Marketing

    Guest Professor - Marketing and Branding Applied to Foresight

    ESPM Escola Superior de Propaganda e Marketing

    - actualidad 2 años 4 meses

    São Paulo, São Paulo, Brasil

    Guest professor for the program: MASTER IN STRATEGIC FORESIGHT AND FUTURES DESIGN

  • Gráfico Qntrl

    Global Head of Marketing: Content, SEO, Social

    Qntrl

    - 1 año 1 mes

    ⚬ Reported to CMO
    ⚬ Managed people globally: 2 people based in other countries + 3 Brazilians
    ⚬ Strategies for: content, SEO, Social Media, local branding
    ⚬ Content marketing planning and production in English (global) and PT-BR (local)
    ⚬ Management of every owned channel: social media, website, blog, videos
    ⚬ for PR initiatives in Brazil

    MAIN RESULTS:
    15% global increase in visitors to the website, 150% increase in Brazilian visitors to get more visibility for…

    ⚬ Reported to CMO
    ⚬ Managed people globally: 2 people based in other countries + 3 Brazilians
    ⚬ Strategies for: content, SEO, Social Media, local branding
    ⚬ Content marketing planning and production in English (global) and PT-BR (local)
    ⚬ Management of every owned channel: social media, website, blog, videos
    ⚬ for PR initiatives in Brazil

    MAIN RESULTS:
    15% global increase in visitors to the website, 150% increase in Brazilian visitors to get more visibility for the brand, done from SEO processes and content creation processes implemented, website quality guides.

  • Gráfico Senac São Paulo

    Marketing Guest Professor

    Senac São Paulo

    - 1 año 6 meses

    São Paulo, São Paulo, Brasil

    ⚬ Guest professor, Marketing MBAs
    ⚬ Prepared courses for: Branding and Digital MKT Foundations

  • Gráfico YOUPIX

    Digital Marketing and Content Manager

    YOUPIX

    - 7 mes

    São Paulo, Brasil

    ⚬ Reports to CEO Bia Granja
    ⚬ Team deg & management: hired and manages 3 people
    ⚬ Strategy for marketing, branding, comms, social media and content distribution (including CRM)

    MAIN RESULTS
    Process implementation for comms and content daily routines, new MKT team hiring with 46% improvement in deliveries, new online selling strategies for company courses.

  • Gráfico Endemol Shine Brasil

    Digital Strategy Manager

    Endemol Shine Brasil

    - 2 mes

    São Paulo, São Paulo, Brasil

    ⚬ Reported to Digital Director
    ⚬ Strategy for digital business projects - Brazil and LATAM

  • Gráfico FACULDADE FECAF

    Marketing Specialist | Instructor

    FACULDADE FECAF

    - 1 año 11 meses

    Taboão da Serra, São Paulo, Brasil

    ⚬ Marketing and Communication courses
    ⚬ Business istration and Marketing undergrad students

  • Gráfico Vai Nessa Digital

    Digital Marketing, Content & Communication

    Vai Nessa Digital

    - 2 años 10 meses

    São Paulo e Região, Brasil

    ⚬ Tailored strategy for small companies to plan and implement communications & marketing strategies | B2C & B2B
    ⚬ Branding, Content and Social media
    ⚬ Ads & other paid media marketing strategies to improve sales
    ⚬ Content to compose organic strategy
    ⚬ PR & internal communication strategies and content
    ⚬ SEO on-site
    ⚬ CRM
    Main Tools: Wordpress, Google Analytics, Google Ads, Facebook Ads, Facebook Analytics, RD Station, MailChimp, Ubersuggest, Wix, Google Forms…

    ⚬ Tailored strategy for small companies to plan and implement communications & marketing strategies | B2C & B2B
    ⚬ Branding, Content and Social media
    ⚬ Ads & other paid media marketing strategies to improve sales
    ⚬ Content to compose organic strategy
    ⚬ PR & internal communication strategies and content
    ⚬ SEO on-site
    ⚬ CRM
    Main Tools: Wordpress, Google Analytics, Google Ads, Facebook Ads, Facebook Analytics, RD Station, MailChimp, Ubersuggest, Wix, Google Forms, SurveyMonkey, Canva

  • Gráfico Bitso

    Content Specialist - SEO

    Bitso

    - 1 año

    São Paulo, São Paulo, Brasil

    ⚬ Reported to LATAM Search/Performance Director
    ⚬ Built content strategy for the fintech launch marketing purposes with SEO focus
    ⚬ Started a company-wide content program to consistency and brand guidelines
    ⚬ Managed external content agencies
    ⚬ ed the launch of branded contend initiatives, such as a new company blog
    ⚬ Partnered with social media and community teams to have a 360 content strategy

    MAIN RESULTS
    Responsible for the tone of voice and style…

    ⚬ Reported to LATAM Search/Performance Director
    ⚬ Built content strategy for the fintech launch marketing purposes with SEO focus
    ⚬ Started a company-wide content program to consistency and brand guidelines
    ⚬ Managed external content agencies
    ⚬ ed the launch of branded contend initiatives, such as a new company blog
    ⚬ Partnered with social media and community teams to have a 360 content strategy

    MAIN RESULTS
    Responsible for the tone of voice and style guide of the company in Brazil.
    Managed agencies to oversee over 200 articles to be produced in a quarter.
    Organic growth of over 250% with +30 essential keywords on Google’s first page.

  • EF English Live Brasil

    EF English Live Brasil

    9 años 1 mes

    • Gráfico EF English Live Brasil

      MKT Manager: Content, Inbound, Social & SEO focused

      EF English Live Brasil

      - 5 años 11 meses

      Barueri

      ⚬ Reported to BR/LATAM Head of Marketing
      ⚬ Created the social/SEO/content marketing area
      ⚬ Lead a multidisciplinary team of 7 people, including 2 coordinators
      ⚬ Managed, wrote, and curated content for marketing, social media, students and blogs.
      ⚬ Collaborated with other teams, like HR, Design, Development, BizDev, to create strategies that accurately illustrate the functionality and key benefits of company products.
      ⚬ Coordinated translating and proofreading for every…

      ⚬ Reported to BR/LATAM Head of Marketing
      ⚬ Created the social/SEO/content marketing area
      ⚬ Lead a multidisciplinary team of 7 people, including 2 coordinators
      ⚬ Managed, wrote, and curated content for marketing, social media, students and blogs.
      ⚬ Collaborated with other teams, like HR, Design, Development, BizDev, to create strategies that accurately illustrate the functionality and key benefits of company products.
      ⚬ Coordinated translating and proofreading for every communication
      ⚬ ed PR agency to help assure press releases follow quality standards and convey the right message.
      ⚬ Head of Local SEO
      ⚬ Launched a travel English course exclusive to Brazilian students and a series of content videos for prospects on YouTube with high conversion rate for leads.
      ⚬ Responsible for LATAM social media channels - from Sep/2018 on.
      Tools: Wordpress, Omniture, Salesforce, SilverPop, Google Analytics

      MAIN RESULTS
      Part of the team responsible for brand/name change: new website, videos, awareness initiatives.
      Ahead of social media growth plan (10x more fans/followers) and organic visits growth plans (250% increase on the first year, and, then, 50% YoY).
      Launching loyalty program for students, reaching a 15% reduction in churn.
      Sponsorships : 2014 World Cup, Rio 2016, Ayrton Senna Institute.

    • Gráfico EF English Live Brasil

      Content, Translation, SEO & Interaction Coordinator

      EF English Live Brasil

      - 3 años 3 meses

      ⚬ Reported to BR/LATAM Head of Marketing
      ⚬ Managed a team of 2 people
      ⚬ Started the social/SEO/content marketing area
      ⚬ Proposed local initiatives for content and localization and implemented them
      ⚬ Coordinated translating and proofreading for every communication
      ⚬ ed PR agency to help assure press releases follow quality standards and convey the right message

  • Translator / Localizer / Subtitler

    Neo Craft

    - 9 años 3 meses

    São Paulo - Brazil

    ⚬ Responsible for translations, proofreading and editing
    ⚬ Areas of expertise: subtitling, literary and educational translations, proofreading
    ⚬ Clients: Sony Entertainment Television, AXN, E! Entertainment, Warner Channel

  • Gráfico Google

    Linguistics Consultant

    Google

    - 6 mes

    São Paulo e Região, Brasil

    ⚬ Localization of keywords and categories for a Google Maps new product, Google Places, to assure quality of searches and service provided for s.
    ⚬ Worked closely with the Search Quality team in Ireland.
    ⚬ International project involving Googlers and third-party consultants from US (Mountain View), Portugal, and Ireland.
    ⚬ Hired for this project.

Educación

Licencias y certificaciones

Únete para ver todas las certificaciones

Experiencia de voluntariado

  • Gráfico IVG - Instituto Vasselo Goldoni

    Mentora de Mulheres

    IVG - Instituto Vasselo Goldoni

    - actualidad 1 año 4 meses

    Potenciamiento económico

  • Gráfico Generation Brasil

    Mentora

    Generation Brasil

    - 9 mes

    Potenciamiento económico

    Mentoria para jovens selecionados para o programa de formação de desenvolvedores, com foco em ajudar no desenvolvimento de carreira, conclusão do curso e escolha de caminhos profissionais de sucesso.
    https://brazil.generation.org/

  • Gráfico Quero Transformar

    Voluntária

    Quero Transformar

    - 11 mes

    Derechos civiles y acción social

    Apoio a pessoas em situação de vulnerabilidade. O grupo conta com diversos profissionais para poder oferecer todo tipo de apoio. Eu ajudo orientando pessoas que querem e precisam empreender, mas não têm como investir em marketing e comunicação, ensinando formas de se promover digitalmente sem gastar.

Aptitudes

Publicaciones

Cursos

  • Como Tornar Suas Apresentações Únicas e Com sua Personalidade - Somos Younique

    2019

  • Global Marketing Day 2023 SEMRush

    2023

  • Google Analytics - Gawa

    2017

  • Planner Summit - Media Education

    2018

  • UX Writing - Mergo

    2018

Proyectos

  • LinkedElas

    LinkedElas é um espaço para as quatro profissionais debaterem e pensarem uma ampla gama de tópicos dentro do cotidiano, comportamento, economia, carreira, tendências de mercado e feminismo.

    A ideia é trazer informações e também insights com os pontos de vistas diversos que as participantes podem oferecer, estimulando pensamento crítico, se posicionando para encorajar a audiência a também questionar, refletir e assumir uma postura diante do tema, de forma criativa, inteligente e ível.

    Otros creadores

  • AlgoritmCom

    -

    Pesquisadora no grupo de pesquisa em comunicação, como foco na ação dos algoritmos nas mais diversas áreas: marketing, jornalismo, redes sociais, dentre outros. Organização de pautas para debate, publicação de artigos, gestão do site.

    Otros creadores
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  • Markest

    -

    Co-criadora, editora e podcaster no Markest. Podcast sobre marketing, comunicação, o universo e tudo mais. Nosso lema é apresentar um marketing sincero, leve e ível. Aqui, tem conversas bem humoradas, com diferentes visões sobre temas pra lá de polêmicos, assuntos do momento, perrengues, mitos, verdades, tendências...É tudo isso e mais um pouco.

    Otros creadores
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Reconocimientos y premios

  • Composition Awards - Prize: Exchange Program

    Just in Time

    Prêmio de melhor redação da escola de inglês com prêmio de Intercâmbio de 1 mês em Londres, aperfeiçoando o inglês na Wimbledon School of English.

Idiomas

  • English

    Competencia bilingüe o nativa

  • Spanish

    Competencia básica profesional

  • Português

    Competencia bilingüe o nativa

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