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Artículos de Alexandre
Actividad
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Existe um país na Europa quase 100% digital. A única tratativa presencial é o divórcio. Descubra onde e como é a vida das pessoas, nesse corte de o…
Existe um país na Europa quase 100% digital. A única tratativa presencial é o divórcio. Descubra onde e como é a vida das pessoas, nesse corte de o…
Compartido por Alexandre Waclawovsky
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Hoje tive a honra de participar da 92ª mesa de debates do ACI - KPMG. Um grupo seleto de conselheiros,diretores e presidentes discutindo diversos…
Hoje tive a honra de participar da 92ª mesa de debates do ACI - KPMG. Um grupo seleto de conselheiros,diretores e presidentes discutindo diversos…
Recomendado por Alexandre Waclawovsky
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Você sabia que o transporte fretado é uma das opções mais seguras para o deslocamento diário ao trabalho? Além disso, contribui para reduzir o…
Você sabia que o transporte fretado é uma das opções mais seguras para o deslocamento diário ao trabalho? Além disso, contribui para reduzir o…
Recomendado por Alexandre Waclawovsky
Experiencia y educación
Experiencia de voluntariado
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Volunteer
TECHO
- 1 mes
Servicios sociales
ed to build a community center in Bogotá (Colombia) together with other 120 volunteers
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Member
Confraria do Empreendedor
- actualidad 4 años 7 meses
Educación
organization by invitation of people that influence and work for the entrepreneurship ecosystem in Brasil
Publicaciones
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A base da transformação digital efetiva
Meio & Mensagem
Learnings about WHAT to focus and HOW to run a successful digital transformation
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O que aprendi após 140 conversas pelo mercado - capítulo 1: um mergulho na nova economia
Medium
1o capítulo com aprendizados que tive após 140 conversas com profissionais do C-Level de Anunciantes, Veículos e Agencias, Influenciadores, Founders de Start-Ups, Fundos de Venture Capital e Familiares e Head-Hunters.
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Marketing na Nestlé ganha reforço digital
Meio & Mensagem
interview about Digital innovation
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IAB treinará profissionais da Nestlé
Meio & Mensagem
Training aliance with IAB that created the first ever Digital Certification in Brasil, forming 40 professionals in digital marketing.
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Meus aprendizados do SXSW em top 5
Meio&Mesagem
Summary of my key learnings from SXSW Festival
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Sua Marca tem estratégia no Facebook
Proxxima
Article about how brands should be approaching Facebook these days aiming to be more efficient and effective.
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4 reflexões sobre mobile marketing
Proxxima
article about how brands should be adopting mobility into their business/communications strategies.
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Social is... - A Guide of Network Planning
Diageo
A social media planning guide co-written with Lucas Mello (LIVEAD CEO) to help Diageo marketers in adopt / reframe social media thinking, independently of the vendor (Facebook or Twitter or Instagram, etc) - the book is result of 6 months discussions and debates decoding why people and stay in social communities (or or off line). 200 copies were distributed across Latin America in Diageo.
Otros autores -
Sua Marca esta "always on" ou "sometimes on"?
Meio & Mensagem
The marketing community loves to invent and/or repeat jargons that are usually mislead or not properly discussed - this article was my attempt to explain what an "always on" strategy means and how to plan one.
Cursos
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Formação de Palestrantes
Modulo de Palestras
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Metodologias Ágeis | Bloco Agile
Perestroika
Proyectos
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Storytelling MasterClass with Bruno Barreto
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Delivered new Cinemax positioning and 2019 programming with the 1st Storytelling Masterclass from Bruno Barreto to the advertising market in Brasil.
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Marketing & Communication strategy to promote Tourism for Bahia de Todos os Santos
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Lead a multi-functional team that will plan and strategise a campaign (from branding to execution guidelines) to boost turism for Bahia de Todos os Santos (Bahia - Brasil) from 2018 to 2022.
Liderar uma equipe multi-funcional para planejamento e criação da estratégia de marketing e comunicação para atração de turismo nacional e internacional da Bahia de Todos os Santos (Bahia - Brasil) entre os anos de 2018-2022.Otros creadores -
SETUR - BID | Tourism
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Created the strategy, a new brand and an omni channel communication and marketing platform to boost Tourism in Bahia for BID and SETUR.
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Digital Certification Program
First ever Digital Certificate program in Brasil developed in partnership with IAB (Interactive Advertising Bureau) aiming to form a new generation of marketers with full command of digital disciplines. 40 high potential professionals from Brands and Corporate functions will go through 7 classes during 2016.
Otros creadoresVer proyecto -
Recipes Platform - GoodFood
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First unbranded and descentralized platform of this kind where recipes were presented in a different shape (rounded) and based in AI.
Otros creadoresVer proyecto -
MESA (former MESA&CADEIRA)
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Part of an extraordinary group of brillant marketing, business and tech experts who created a new media format for UOL company, based in content called "UOL TAB".
Otros creadoresVer proyecto -
Buchanans Tiempo Para Compartir
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A volunteer movement in Mexico, Colombia and Venezuela which inspired people to give 4 of their time in the benefit of their local communities later celebrated by Buchanan's on a magnificent concert
Otros creadoresVer proyecto
Idiomas
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English
Competencia bilingüe o nativa
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Spanish
Competencia bilingüe o nativa
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Portuguese
Competencia bilingüe o nativa
Empresas
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DMT
Palestrante associado
- actualidadPalestrante na maior plataforma de palestras corporativas do Brasil, para falar sobre os temas: liderança empreendedora, intraempreendedorismo e inovação
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FIAP
Professor
- actualidadProfessor do curso empreendedorismo corporativo
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Miami Ad School
professor
- actualidadProfessor no curso Liderança Criativa
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ABA - Brazilian rs Association
President Media Committee
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IAB (Interactive Advertising Bureau)
member of rs committee
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Fundação Dom Cabral
Invited Professor
-Invited professor to lecture about Marketing Innovation at MBA classes
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Facebook Advisory Board
Member
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MMA (Mobile Marketing Association)
member of rs committee
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ABA (Associação Brasileira Anunciantes) / Brazilian rs Association
President Media Committee
-Participated of ABA new positioning - Marketing para Transformar - revising roles & responsibilities of the committee, attracting new rs elevating discussions and value of the institution to rs. Organized meetings outside ABA summing new alliances and sources of revenue and dialogue with media entities (Twitter, Google, Facebook, Otima, etc) and Broadcasters. Lead discussions with CADE and CENP, together with media and agencies, discussion the evolution of Brazil media…
Participated of ABA new positioning - Marketing para Transformar - revising roles & responsibilities of the committee, attracting new rs elevating discussions and value of the institution to rs. Organized meetings outside ABA summing new alliances and sources of revenue and dialogue with media entities (Twitter, Google, Facebook, Otima, etc) and Broadcasters. Lead discussions with CADE and CENP, together with media and agencies, discussion the evolution of Brazil media remuneration system.
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Social Bakers Global Advisory Board
Advisor
-Only member outside Europe of the client advisory board responsible First meeting held in London - March.11-12 - 2014
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ABA (Associação Brasileira Anunciantes) / Brazilian rs Association
Vice President Media & Digital Committee
-Organized 3 knowledge tours for rs: 2011 (California) - visits to Microsoft, Yahoo, Facebook and Google 2012 (New York) - visits to New York Times, Twitter, Facebook, VEVO, TURN, etc 2013 (Orlando) - visit to Disney University, Marvel, Frementol, etc Organized 2 ABAMidia and 2 ABANet, plus facilitated pannels and conferences in other events. ed to define the meetings agenda, plus represented the organization in digital forums and interviews.
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JUMP Education
Professor
-Professor of a Digital Marketing course
Recomendaciones recibidas
14 personas han recomendado a Alexandre
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Conhece algum executivo de vendas B2B perfil closer, com experiência em ABM enterprise, com vontade de fazer parte de uma scale up em…
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