Digital Advertising Specialist - Social Media

Roar Media is seeking a Paid Social Media Specialist with 3–5 years of hands-on experience to our growing media team. This role will focus exclusively on planning, executing, optimizing, and analyzing paid social media campaigns across platforms like Meta, TikTok, LinkedIn, Pinterest, and others. The ideal candidate is performance-driven, strategic, creative, and fluent in digital best practices.

For the right person, this is a unique opportunity to work in a fun, rewarding, and growing U.S. agency at the cutting edge of communications.

Key Responsibilities:

• Plan, launch, and manage paid social campaigns across platforms (Meta, TikTok, LinkedIn, etc.) to drive awareness, engagement, lead generation, and e-commerce performance.
• Collaborate with cross-functional teams (creative, strategy, analytics) to develop campaign strategy, audience targeting, creative direction, and funnel-based tactics.
• Monitor and optimize performance daily to ensure campaigns are pacing toward KPIs and delivering ROI.
• Produce detailed reporting and insights using platform data and analytics tools (Meta Ads Manager, Google Analytics, Looker Studio, etc.).
• Contribute to paid social strategy and ideation, helping define budget allocations, A/B testing plans, and creative iterations.
• Provide media plans, rationale, and forecasts during client planning sessions and reviews.
• Partner with platform reps to stay ahead of algorithm changes, beta tests, and new formats.
• new business pitches by crafting sample paid social strategies and campaign plans.
• Stay current with emerging social trends, ad formats, and performance strategies.

Qualifications:

• 3–5 years of paid social media advertising experience in an agency or in-house digital marketing role.
• Hands-on experience managing and optimizing campaigns in Meta Ads Manager is a must; proficiency with other platforms such as META, TikTok Ads, LinkedIn Campaign Manager, and Pinterest Ads is highly valued.
• Strong understanding of media metrics (M, CTR, ROAS, A, etc.) and attribution models.
• Demonstrated ability to translate performance data into actionable insights.
• Familiarity with full-funnel marketing tactics, especially for ecommerce and lead generation.
• Comfortable managing multiple client s and shifting priorities in a fast-paced environment.
• Strong written and verbal communication skills in English (Spanish is a plus).
• Proficiency in using Excel/Google Sheets, Looker Studio, and analytics platforms.

What Success Looks Like:

• Campaigns that consistently meet or exceed KPIs.
• Proactive optimizations and ideas that improve performance.
• Clear, insightful reporting that adds value beyond the numbers
• Strong collaboration with internal and external stakeholders.

Benefits:

• Bonus and Salary Annual Review
• Competitive Salary paid in USD dollars
• 12 PTO days – Paid Time Off (hours cover everything from planned vacations to sick days)
• 17 Non-working days (conformed by 13 Holidays (Feriados) and the days between Christmas and New Year when office is closed)
• Company Retreats and Team-Building Events
• Laptop computer provided

Roar Media is committed to cultivating a workplace that embraces diversity and inclusivity. We value people from all backgrounds and do not discriminate based on race, religion, nationality, gender, sexual orientation, age, marital status, veteran status, disability status, or any other legally protected characteristic. These have no bearing on our hiring decisions. We firmly believe that a diverse team fosters creativity, innovation, and roaring success.