Email & SMS Marketer
Email & SMS Marketer
AGS Youth Soccer Club
Buenos Aires y alrededores
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We are seeking an experienced Email and SMS Marketing Specialist with a proven track record in creating, optimizing, and analyzing high-performing campaigns. This role will focus on execution while collaborating with the Director of Marketing to ensure alignment with broader marketing goals. The ideal candidate is technically skilled, results-oriented, and possesses a growth mindset.
Requirements
Key Responsibilities
Requirements
Key Responsibilities
- Develop and execute email and SMS marketing campaigns using Twilio and SendGrid platforms
- Manage list segmentation, personalization, and automation to improve audience engagement and retention
- Track, analyze, and report on key campaign metrics (e.g., open rates, click-through rates, conversion rates) to ensure consistent improvement
- Implement A/B testing to optimize subject lines, content, send times, and CTAs
- Ensure compliance with Canadian and U.S. regulations, including GDPR, CAN-SPAM, and TA
- Create and manage workflows for customer lifecycle stages (e.g., onboarding, re-engagement, retention)
- Work with the design and content teams to create visually appealing and high-performing email and SMS templates
- Collaborate with the Director of Marketing to align campaign execution with overall marketing objectives
- Minimum 4 years of dedicated experience in email and SMS marketing
- Proficiency in Twilio and SendGrid platforms, with hands-on experience in building and managing campaigns
- Deep understanding of list segmentation, automation, and personalization techniques
- Strong analytical skills with a focus on improving KPIs and ROI
- Knowledge of email and SMS compliance standards in Canada and the U.S
- Familiarity with A/B testing methodologies and performance optimization
- An experimental growth mindset, with the ability to test and iterate rapidly for results
- Experience with CRM integration and advanced analytics tools
- Strong attention to detail and the ability to manage multiple campaigns simultaneously
- Exceptional communication and collaboration skills to work with cross-functional teams
- Remote or hybrid position; candidates must be familiar with both Canadian and U.S. markets
- Competitive salary based on experience
- Opportunities for growth in a dynamic, data-driven environment
- Work alongside an international team focused on impactful projects
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Nivel de antigüedad
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Tipo de empleo
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Función laboral
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Sectores
Servicios y consultoría de TI
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