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Walker Sands is seeking a Senior SEO Manager to serve as a strategic leader and manager of our clients’ SEO, GEO and content marketing programs. The key focus areas of this role are applying strategic and big-picture thinking to provide value to medium to large clients.
Responsibilities:
Proactively develop and lead search engine optimization (SEO) and generative engine optimization (GEO) strategies for multiple clients, working closely with both junior specialists and senior strategists
Conduct and review keyword research as an input to clients' SEO programs
Work internally and within clients’ external project management systems to complete tasks
Work with manager to ensure both internal and external deadlines are being met, and that the team is aligned with both client and Walker Sands expectations
Act as SEO lead and subject matter expert on client status calls
Manage a small team of direct reports and interns - coach and delegate work to specialists and senior specialists and their professional growth and development
Provide ideas for efficiencies and improved results based on program workflow as well as client goals and needs
Provide regular reporting and recommendations to the and client lead based on program trends, competitor analysis, and program results
Explain complex concepts and deliver strategic recommendations with the clients' business needs and all Walker Sands services in mind
Articulate and explain SEO / GEO performance to various client stakeholders, from entry-level to C-suite.
Lead and tailor strategy to client needs from onboarding and throughout the engagement
Work, collaborate, and build strong relationships with a cross-functional agency team to the execution of SEO and integrated marketing programs
Commitment to constant learning and experimentation, including staying up-to-date with trends in SEO / GEO and the broader marketing industry
Qualifications:
3 to 7 years of full-time SEO experience, with demonstrated results preferred
Google Analytics Certification preferred
Ability to work collaboratively on a team
Client-facing communication skills (written and verbal) on SEO and integrated digital marketing strategies, execution, and results
Ability to craft client-ready communications that include thoughtful, clarifying questions when necessary
Possess/develop a consultative mindset, proactively providing solutions and best practices to common problems and roadblocks
Understand the uses and functionality of the platforms used by clients and be able to make proactive recommendations based on your clients' problems
Strong knowledge and understanding of SEO and marketing-specific metrics
Strong client-facing skills and experience
Exceptional attention to detail
Ability to manage multiple tasks across several clients with differing degrees of priority
Ability to meet deadlines under pressure
Ability to articulate SEO strategy at a high and granular level
Meet all deadlines or communicate deadline adjustments as needed. Demonstrate responsibility over deadlines of staff
Nivel de antigüedad
Intermedio
Tipo de empleo
Jornada completa
Función laboral
Marketing y Ventas
Sectores
Servicios de marketing
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