Del curso: Inglês para Negócios: Como Escrever de Forma Clara para Um Público Empresarial
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Os dois primeiros testes de compreensão da mensagem
Del curso: Inglês para Negócios: Como Escrever de Forma Clara para Um Público Empresarial
Os dois primeiros testes de compreensão da mensagem
- I found three tests helpful to keep track of whether we're clearly communicating our so what. In this video, let's start with the first two. Test number one, 70% of the main message should come through if our audience only reads the main bullets or headlines in our executive summary. Usually, this is three to six main bullets or sentences, maybe 75 words, less than 30 seconds for the reader to understand our most important points. These main headlines are so critical because they're where our audience will start first, and in the text, they're most likely to actually read. Especially when rushed for time, readers want to be able to scan the major points quickly and easily. Therefore, we want to make sure our main points are not only clear, but also flow together in a storyline. The reader can easily follow along through the ands, the buts, leading to therefore. To make this easier for our audience, we want our formatting to visually distinguish what's most important, bold, larger…
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