SAMY Alliance

Big news: We're back with one of our favorite formats 🎙️✨ A space to dive into what we’re most ionate about: social-first brands, culture, marketing, audiences, and the ideas shaping the future of our industry. This season, we’re ed by some of our top clients and SAMY experts to spark fresh conversations and share real stories behind bold campaigns. Catch every episode on YouTube, Spotify, and of course, across our social channels, filled with inspiration for everyone who, like our guests, shows up each day to push our industry forward. Stay tuned! Our first episode drops today, featuring an incredible client who truly believes in purpose-driven creativity. 🔗 https://lnkd.in/d-W7Syxh #SAMY #podcast

What are Martín Brotons ’s expectations for the 10th edition of Lisbon Ad Health? Let’s hear from him! 🎙️ As Creative Director at SAMY Alliance , Martín brings a bold, strategic mindset to this year’s Grand Jury—shaped by more than 15 years of experience across top agencies like Weber Shandwick, Atrevia, and Moma. Known for championing “Intelligence Fuelled Creativity,” he pushes brands to create meaningful impact through unexpected, logical ideas. Hit play to hear what he’s looking forward to in this milestone edition! ✨

💡Pasó Creativity100 y con SAMY Alliance dijimos presente junto con nuestro CCO Mariano Duhalde y Alejandro Berdomas llevando nuestra mirada data-driven y social-first sobre la creatividad 🚀 ✅Porque para nosotros, una gran idea 💡 no nace solo de la inspiración: nace de los datos, del entendimiento profundo de las audiencias y de una estrategia pensada para generar impacto real. Mostramos cómo trabajamos en creatividad, estrategia de redes sociales, research y social commerce, conectando contenido con cultura y resultados. Y lo mejor: escuchar 👂🏻de primera mano a los anunciantes, entender sus desafíos y confirmar que la colaboración entre agencias es el camino para potenciar a toda la industria. Gracias por el espacio y la inspiración. #creativity100 #SamyAlliance #Marketing #Publicidad #SocialFirst #CreatividadConDatos #Research #SocialCommerce #IndustriaCreativa

🔵 #Comunicación I SAMY Alliance es la nueva agencia de Decathlon España para PR, Influencer Marketing y Social Media. SAMY Alliance, la agencia global de marketing con ADN social-first especializada en servicios integrales de influencer marketing, social media, comunicación y marketing digital, ha sido seleccionada como nueva agencia partner de Decathlon España para liderar sus estrategias de comunicación en Influencer Marketing, Social Media y PR. Esta alianza marca el inicio de una nueva etapa para la marca deportiva en su camino hacia una comunicación más conectada, innovadora y con relevancia cultural, para reforzar su posicionamiento como líder de la industria de la indumentaria y equipamiento deportivo en España. #Decathlon #Marcas #Agencias

Season 3 of the MAD Podcast is here! 🎙️✨ We’re kicking things off with our friends from Johnnie Walker/Diageo: Inês Fonseca, Head of Marketing, and Fer Pérez, Senior Brand Manager, who also happen to share our love for music. At the recent Best!N Food Awards, our Caminantes campaign with Johnnie Walker picked up multiple wins, so we couldn’t miss the chance to dig into the creative (and fast) idea that brought it to life. Big shoutout to our Samys Martín Brotons Botella and Ana Díaz-Pinés López, for being true believers in this human-first campaign where music and long-term solidarity come together. Stay tuned! More highlights from this conversation coming soon, or you can dive into the full episode now:  https://lnkd.in/detQENcq And , #KEEPWALKING :) #SAMY #podcast Diageo

Top 5 performance marketing campaigns this week: from Old Jamaica’s surprise platform rebrand to DeStream’s ’s new provocative mascot, here are this week’s top five performance marketing campaigns. Check out our full selection of standout performance marketing campaigns via the link in comments. This week’s top 5:  – Electrolux Group launches "Tough being Beautiful" campaign embracing Swedish values – Samsung Electronics launches ‘Experience Samsung Vision AI’ campaign to redefine TV viewing – Old Jamaica relaunches with ‘Ginger Ain’t Dead’ campaign driven by social-first performance strategy – Bombay Sapphire becomes global gin partner of the E1 Series – destream introduces Mr. Donut as its new mascot Nikos Bartzoulianos Noel Bunting Publicis London Joseph Park Tal Shub Cheil Worldwide Alfonso Haces Beliv Company Hernán Cerdeiro SAMY Alliance Natasha Curtin Rodi Basso E1 Series Tachat Igityan #performancemarketing #campaigns #advertising #brand #creative #multichannel #data #social #search

Last week, part of our SAMY team visited the Intermate offices to celebrate the beginning of an exciting journey together. 🇩🇪✨ Intermate – Full Service Social Media Agency officially s the SAMY family — and with it, we grow stronger, more creative, and even more ready to lead the social media game in Europe. Here’s to shared ambition, creativity, and the road ahead. Let’s make it count. 🚀 #SAMY #growth #Berlin Tobias Dumke Patricia Ratia García-Oliveros Sonsoles Piñeiro Kruik Ann-Sophie Sell Nathan Townsend Juan Andres Elhazaz Alisa Sljoka Paula Irigaray Berastegui Joseph Gelman Blanca Folguera Max Brink Sabrina Kosse Ana Melgarejo Philipp Wolff

📍NYC, 101 floors up. SAMY and Ocean Spray Cranberries at Sprinklr’s #CXConnect to explore how human + AI collaboration is redefining customer experiences. 🗓️May 22 | 2:30–6PM 🔗 Save your spot: https://lnkd.in/d9APyQGh Juan Yepes | Rachel Eden | Angie A. | Nathan Townsend | Santiago Mas | Jasmin Fischer

What does it take to win one of beauty’s biggest multi-brand pitches? 🌹✨ A smart mix of data, creativity, and local + global collaboration. L'Oréal Italy saw it and chose SAMY to lead across 24 brands. 👇🏼 Here’s how we made it happen: 🔗 https://lnkd.in/dFhYBSvP In this article by Net Influencer our Global CGO, Sonsoles Piñeiro Kruik shares how data-led thinking shaped our winning strategy. #SAMY #loreal #InfluencerMarketing #SocialFirst

Kicking off an exciting new chapter in Berlin! 🇩🇪✨ A great week in this magnetic city as we launch the integration between Intermate – Full Service Social Media Agency and SAMY Alliance, coming together as the Independent European Social Media Leader. Big thanks to Philip Papendieck, Jörn Mecher, and the entire Intermate team for the shared ambition and emerging friendship (and all the food!!!) Can’t wait to rock this industry together! 🚀💥 Tobias Dumke Patricia Ratia García-Oliveros Sonsoles Piñeiro Kruik Ann-Sophie Sell Nathan Townsend Juan Andres Elhazaz Alisa Sljoka Paula Irigaray Berastegui Blanca Folguera Max Brink Sabrina Kosse Ana Melgarejo Philipp Wolff