SAMY Alliance

Big news: We're back with one of our favorite formats 🎙️✨ A space to dive into what we’re most ionate about: social-first brands, culture, marketing, audiences, and the ideas shaping the future of our industry. This season, we’re ed by some of our top clients and SAMY experts to spark fresh conversations and share real stories behind bold campaigns. Catch every episode on YouTube, Spotify, and of course, across our social channels, filled with inspiration for everyone who, like our guests, shows up each day to push our industry forward. Stay tuned! Our first episode drops today, featuring an incredible client who truly believes in purpose-driven creativity. 🔗 https://lnkd.in/d-W7Syxh #SAMY #podcast

We’re proud to share that SAMY Alliance has been ranked #5 in SCOPEN’s Best Agency to Work For 2025 — in the Brand Activation & Influencer Marketing category in Portugal. ✨🇵🇹 This recognition is a reflection of the culture we’ve built and the relationships we’ve nurtured — both within our team and across the industry. 🎖️ And there’s more: In the same category, three SAMYs were among the top 20 most ired professionals, as nominated by their industry peers, two of them in the top 5. 🙌🏼 Proud to be featured in the Best Agencies to Work For 2025 study by SCOPEN Portugal, based on from professionals across the market. Let’s keep building from here! #SAMY #SCOPEN

✨ We ed Creativity100 with our very own Rosaura Zuvic, Head of Growth, Mariano Duhalde, CCO Latam and Alejandro Berdomas, New Business Director to share SAMY’s take on data-driven, social-first creativity — where great ideas are born not just from inspiration, but from deep audience understanding and strategies built for real-world impact. We showcased how we approach creativity, social media strategy, research and social commerce, always connecting content with culture and performance. Best part? 👀 Listening to brands firsthand, understanding their challenges, and reinforcing one truth: collaboration across agencies is key to elevating the industry. 🌹 Thank you Creativity100 for the space and the inspiration! #SAMY #Creativity100 #SocialFirst #HumanFirst

When Johnnie Walker asked us to create a campaign in the wake of the DANA floods in Spain, our creative instinct wasn’t speed. It was reflection (but we needed to take action quickly) ☝🏼 ❤️🩹 What message truly matters in times like these? That’s how Caminantes was born — a long-term solidarity effort to those affected, grounded in humanity, purpose, and music. 🎶 With the voice of Juan Belda, we walked alongside communities, not just for impact, but with real intent. The most powerful campaigns aren’t the loudest, they’re the ones that stand by people when it matters. This was one of them. And we’re proud to have walked that path with #JohnnieWalker 🙌🏼 🔗 Watch it full here: https://lnkd.in/dprhj6EQ #SAMY #podcast Diageo Inês Fonseca Fer Pérez Ana Díaz-Pinés López Martín Brotons Botella

What are Martín Brotons ’s expectations for the 10th edition of Lisbon Ad Health? Let’s hear from him! 🎙️ As Creative Director at SAMY Alliance , Martín brings a bold, strategic mindset to this year’s Grand Jury—shaped by more than 15 years of experience across top agencies like Weber Shandwick, Atrevia, and Moma. Known for championing “Intelligence Fuelled Creativity,” he pushes brands to create meaningful impact through unexpected, logical ideas. Hit play to hear what he’s looking forward to in this milestone edition! ✨

💡Pasó Creativity100 y con SAMY Alliance dijimos presente junto con nuestro CCO Mariano Duhalde y Alejandro Berdomas llevando nuestra mirada data-driven y social-first sobre la creatividad 🚀 ✅Porque para nosotros, una gran idea 💡 no nace solo de la inspiración: nace de los datos, del entendimiento profundo de las audiencias y de una estrategia pensada para generar impacto real. Mostramos cómo trabajamos en creatividad, estrategia de redes sociales, research y social commerce, conectando contenido con cultura y resultados. Y lo mejor: escuchar 👂🏻de primera mano a los anunciantes, entender sus desafíos y confirmar que la colaboración entre agencias es el camino para potenciar a toda la industria. Gracias por el espacio y la inspiración. #creativity100 #SamyAlliance #Marketing #Publicidad #SocialFirst #CreatividadConDatos #Research #SocialCommerce #IndustriaCreativa

🔵 #Comunicación I SAMY Alliance es la nueva agencia de Decathlon España para PR, Influencer Marketing y Social Media. SAMY Alliance, la agencia global de marketing con ADN social-first especializada en servicios integrales de influencer marketing, social media, comunicación y marketing digital, ha sido seleccionada como nueva agencia partner de Decathlon España para liderar sus estrategias de comunicación en Influencer Marketing, Social Media y PR. Esta alianza marca el inicio de una nueva etapa para la marca deportiva en su camino hacia una comunicación más conectada, innovadora y con relevancia cultural, para reforzar su posicionamiento como líder de la industria de la indumentaria y equipamiento deportivo en España. #Decathlon #Marcas #Agencias

Season 3 of the MAD Podcast is here! 🎙️✨ We’re kicking things off with our friends from Johnnie Walker/Diageo: Inês Fonseca, Head of Marketing, and Fer Pérez, Senior Brand Manager, who also happen to share our love for music. At the recent Best!N Food Awards, our Caminantes campaign with Johnnie Walker picked up multiple wins, so we couldn’t miss the chance to dig into the creative (and fast) idea that brought it to life. Big shoutout to our Samys Martín Brotons Botella and Ana Díaz-Pinés López, for being true believers in this human-first campaign where music and long-term solidarity come together. Stay tuned! More highlights from this conversation coming soon, or you can dive into the full episode now:  https://lnkd.in/detQENcq And , #KEEPWALKING :) #SAMY #podcast Diageo

Top 5 performance marketing campaigns this week: from Old Jamaica’s surprise platform rebrand to DeStream’s ’s new provocative mascot, here are this week’s top five performance marketing campaigns. Check out our full selection of standout performance marketing campaigns via the link in comments. This week’s top 5:  – Electrolux Group launches "Tough being Beautiful" campaign embracing Swedish values – Samsung Electronics launches ‘Experience Samsung Vision AI’ campaign to redefine TV viewing – Old Jamaica relaunches with ‘Ginger Ain’t Dead’ campaign driven by social-first performance strategy – Bombay Sapphire becomes global gin partner of the E1 Series – destream introduces Mr. Donut as its new mascot Nikos Bartzoulianos Noel Bunting Publicis London Joseph Park Tal Shub Cheil Worldwide Alfonso Haces Beliv Company Hernán Cerdeiro SAMY Alliance Natasha Curtin Rodi Basso E1 Series Tachat Igityan #performancemarketing #campaigns #advertising #brand #creative #multichannel #data #social #search

Last week, part of our SAMY team visited the Intermate offices to celebrate the beginning of an exciting journey together. 🇩🇪✨ Intermate – Full Service Social Media Agency officially s the SAMY family — and with it, we grow stronger, more creative, and even more ready to lead the social media game in Europe. Here’s to shared ambition, creativity, and the road ahead. Let’s make it count. 🚀 #SAMY #growth #Berlin Tobias Dumke Patricia Ratia García-Oliveros Sonsoles Piñeiro Kruik Ann-Sophie Sell Nathan Townsend Juan Andres Elhazaz Alisa Sljoka Paula Irigaray Berastegui Joseph Gelman Blanca Folguera Max Brink Sabrina Kosse Ana Melgarejo Philipp Wolff