Untold

We want to welcome Alejandra Martinez Martínez as the new President of ágora, Untold’s PR and Public Affairs agency, in Argentina. With over 20 years of experience in corporate communications, media relations, and public affairs, Alejandra brings a distinct perspective, embracing the challenge with strategic insight and a forward-thinking approach.

"El Kinganauta" has landed. A campaign by The Juju that celebrates the collaboration between Burger King Argentina and Netflix’s "El Eternauta"—tapping into culture, nostalgia, and sci-fi with flame-grilled timing. At Untold, we don’t follow trends. We drop into culture from orbit. Nicolás Zarlenga Federico Plaza Montero Valentín Lombino Lucas Romero Lautaro Franco Lucila Gorostiaga Cata Cassina Florencia Cabrera Victoria Obetko Romina Perrone Melisa Paola Rodriguez Sebastian Hadla Melipal Liberal Carranza Patricia Reta

2025 Regional ágora Meeting: Last week, São Paulo hosted our 5th Regional ágora Meeting—an inspiring space for connection, alignment, and future-building. Leaders from our operations in Argentina, Brazil, Colombia, Mexico, and the United States, along with our CEO, Darío Straschnoy, gathered to share insights, tell stories, uncover new growth opportunities, and define the strategic paths that will shape our evolution. It was also an opportunity to deepen collaboration with the local leaders of our 7 agencies in Brazil, reinforcing our commitment to a fully integrated ecosystem—one that delivers seamless, high-impact solutions for our clients. These encounters are key to our growth as an ecosystem and a reflection of the strength we’ve built across the region. We return more connected, more aligned, and more inspired to keep building together. Pablo Sanchez Liste Maria Victoria Alvarez Alejandra Martinez Everton Schultz Fábio Zambeli Thomaz D'Addio Alice F. William Penna Crispim Beto Tercette Guillermo de la Torre Camila Gómez Pardo Rogelio B. Alan Luviano Elisenda Casellas Darío Straschnoy Ariel Fuentes Ana Meszaros Camila Straschnoy Ana Clara Grana Costa Renato Simões Rebeca Gharibian Lucas Baranzelli 🏳️🌈Rodrigo Carneiro Gabriel Capra Renata Guilherme Thiago Carvalho Rogério Domingos

Introducing ‘Vendehumos’ — our latest campaign for Burger King Argentina, created by The Juju, Untold’s creative powerhouse. The Juju tapped into culture through humor and unmistakably Argentine references — because that’s how you earn attention, tell brand truths, and build real, lasting connections with people. Nicolás Zarlenga Federico Plaza Montero Valentín Lombino Lucas Romero Nano y Facu Cata Cassina Florencia Cabrera Victoria Obetko Romina Perrone Melisa Paola Rodriguez Sebastian Hadla Melipal Liberal Carranza Lucía Inés Ruiz Díaz

We’re thrilled to welcome Camila Gómez Pardo as the new Country Manager of ágora, Untold’s PR and Public Affairs agency, in Colombia. With over 17 years of experience in brand and corporate communications, public affairs, crisis management, PR, digital strategy, and influencer marketing, Camila brings a deep strategic mindset and a collaborative spirit. Her mission is to strengthen the integration across Untold’s ecosystem, bringing ágora even closer to our clients and delivering solutions that are not only comprehensive—but transformative.

Our latest work for Cerveza Victoria : Unforgettable Memories Federico Plaza Montero Nicolás Zarlenga Montserratt Cuevas Porras Alejandra Gaitán Diego Mena Ana Guido Victoria Obetko Katia P. Nogueda Gabriel Díaz Burgueño Adolfo Ignacio Lopez Ortiz Agustina Mossuz Alfonso Borel Mejía Gema Toledo Barrera

Conocer los sentimientos, pensamientos, expectativas y percepciones de nuestras audiencias es fundamental para lograr empatía con las personas. Por eso en Untold investigamos, a través de nuestra agencia de data & insights: Quiddity. Y de esa manera identificamos los insights culturales que luego Fogdog , The Juju y Ágora utilizan para trabajar en innovación, creatividad y comunicación estratégica. Te invitamos a descubrir el estado del humor social de los argentinos, en la presentación del estudio “Argentina, ¿cómo estás?”. Allí develaremos hallazgos fundamentales para impactar la capacidad de las marcas para conectar con las personas.

Rodrigo Carneiro s Untold in Brazil as our Executive Director of Strategy for Fogdog. With over 25 years of experience in Communication, Branding, Content, and CRM, he will contribute to the ecosystem's strategy, bringing his expertise in the innovation market.

Welcome, KLM! The Dutch airline has chosen our creative agency, The Juju, to create and execute a PR stunt campaign in Brazil. This decision follows a competitive process, and the partnership aims to strengthen KLM’s connection with the Brazilian audience. Ana Clara Grana Costa Renato Simões

Franco Colapinto stars in our latest campaign for Actron Rápida Acción by Bayer showcasing the speed of relief when every second counts. Created by The Juju, Untold’s creative agency. Nicolás Zarlenga Federico Plaza Montero Ivan Castillo Federico Landajo Lautaro Franco Lucila Gorostiaga María Belén D’Erasmo Victoria Soto Acebal Daniela Agustina Caputo Claudio Migliardo Gabriela Alejandra Navas Victoria Obetko Sebastian Hadla Melipal Liberal Carranza Lucía Inés Ruiz Díaz Venecia Mora Romina Perrone Melisa Paola Rodriguez Patricia Reta