Senior Executive Leader with 25 years of Technology Industry.

Sao Paulo, San Pablo, Brasil
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General Manager with extensive experience in sales and delivery, with focus on cloud services, SaaS, and business applications. I have a proven track record of exceeding expectations, increasing revenue, and driving innovation. I am a customer-centric executive who nurtures relationships and helps customers achieve their business goals. I have experience in a variety of industries, including natural resources, G, media, telecom, finance, retail, healthcare and logistics. I have been involved in many transformative projects and have provided services to the largest companies in Brazil and Latin America with long-term commitment and success. I was responsible for the P&L and margins for the whole region. My extensive experience has been built managing complex and large s with aggressive targets, complex negotiations, sense of delivering value and long-term partnership. I have been working on sales in most of this time with Business Applications (ERP, SCM, Logistics, CRM, Procurement, and others) extensive experience SaaS (SAP ARIBA/ SUSE). I have also worked with DBs, and recently with SOs, Hybrid Cloud, Kubernetes at SUSE Rancher. Currently, I'responsible to lead, develop and close Strategic Partnerships for Google Cloud across the Region. I am a strategic thinker with a strong ability to develop and execute a vision, timelines, and results in a programmatic approach. I am also an excellent team player with a proven ability to build bridges between different areas, manage multiple stakeholders, and motivate high-performing teams through deep engagement.
I love customers, to sell and deliver what I promised is part of my values, I have been selling and delivering services to the 300 biggest companies in LATAM with long term commitment and success.

Artículos de Cristiana

Actividad

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Experiencia

  • Google

    Google

    3 años 4 meses

    • Gráfico Google

      Director

      Google

      - 3 años 4 meses

      São Paulo, Brazil

      Google GSI Director, reporting to Strategic Pursuits at Cloud global team and responsible to articulate partnership across Alphabet organization, one of the world’s largest technology companies. Our goal is to enable in the region capabilities to transform industries, developing strategic long-term partnerships with our customers, increasing their competitiveness while I 'm working actively to grow market share for Google Cloud. In 2022, I worked with the team to build a new vision for an…

      Google GSI Director, reporting to Strategic Pursuits at Cloud global team and responsible to articulate partnership across Alphabet organization, one of the world’s largest technology companies. Our goal is to enable in the region capabilities to transform industries, developing strategic long-term partnerships with our customers, increasing their competitiveness while I 'm working actively to grow market share for Google Cloud. In 2022, I worked with the team to build a new vision for an important retailer in the region, helping to re- think their own consumer journey. We created in few weeks a persona showing to them how they could serve their customers in a new way as a hyper personalized approach, increasing sales and with specific content fully integrated.

      Google has been working with MapBiomas and Imazon since 2015 to monitor the Amazon rainforest and produce annual maps of land cover and use, deforestation, water surface, and mining in Brazil through the Earth Engine. In 2023, Google provided technical through G to the AI/ML research of IMPA - Institute of Pure and Applied Mathematics.
      This initiative is helping to accelerate Imazon's capacity to analyze and process images, which will in turn provide more quality data that can help the Brazilian government to protect the Amazon. I was the executive sponsor nominated to bring G resources to accelerate their capacity to deliver meaningful results to the whole society.

    • Gráfico Google

      Diretor executivo

      Google

      - 3 años 4 meses

      São Paulo, Brasil

  • Gráfico SUSE

    President of SUSE - Latin America

    SUSE

    - 1 año 4 meses

    São Paulo Area, Brazil

    Responsible for all aspects of sales, including GTM (go-to-market) strategy, partner relationships, and customer engagement, developing a regional market position by identifying and targeting key s, customized industries sales approaches, and building relationships with key decision-makers. Cadence and execution process to Improve the customer journey by developing and implementing a customer-centric approach that focuses on improving services. Rancher Acquisition was announced…

    Responsible for all aspects of sales, including GTM (go-to-market) strategy, partner relationships, and customer engagement, developing a regional market position by identifying and targeting key s, customized industries sales approaches, and building relationships with key decision-makers. Cadence and execution process to Improve the customer journey by developing and implementing a customer-centric approach that focuses on improving services. Rancher Acquisition was announced globally, where I was responsible to incorporate the new portfolio and expand our GTM considering both Linux and Kubernetes. Managed the whole P&L process for the region, increased sales double digit, cutting costs ensuring that the business was profitable and operating in compliance with all regulations.

  • SAP Ariba

    SAP Ariba

    3 años 11 meses

    • Gráfico SAP Ariba

      General Manager LATAM

      SAP Ariba

      - 2 años 8 meses

      Rio de Janeiro Area, Brazil

      I was the GM for LATAM responsible for the whole post sales process and addressed the customer’s value expectations of Ariba Cloud Services (SaaS), growth revenue through adoption, “Network Suppliers”, up-sell, renewals, consulting services and managed the level of satisfaction. The NPS from the customer side were our responsibility and my strategy was focused on the business outcomes/ customer success measurement. Main results, in 2017 the Best Region in the world. In 2018 the Best NPS and…

      I was the GM for LATAM responsible for the whole post sales process and addressed the customer’s value expectations of Ariba Cloud Services (SaaS), growth revenue through adoption, “Network Suppliers”, up-sell, renewals, consulting services and managed the level of satisfaction. The NPS from the customer side were our responsibility and my strategy was focused on the business outcomes/ customer success measurement. Main results, in 2017 the Best Region in the world. In 2018 the Best NPS and Best Region of Q4 in the world. Our mission is deliver value outcomes through our adoption process which means deliver business results, innovation by their KPIs. Growth revenue 2 points YoY.

    • Gráfico SAP Ariba

      Regional Vice President Brazil

      SAP Ariba

      - 1 año 4 meses

      Brazil

      Responsible for increasing network revenue, expanding the use of our solutions, renewing contracts of cloud services and improving customer satisfaction. We increased In Brazil of NPS of 40 pts. I received 2 recognitions the first one as Brazil as the Best Result of Ariba Worldwide for 2 quarters. Obsessed with people, I was recognizes as manager with 100 NPS by my team, I did a strong change management inside my team pivot from specific problem solvers to customer centric approach.

  • Gráfico SAP

    Global Director

    SAP

    - 2 años 8 meses

    Rio de Janeiro Area, Brazil

    I was in charge of leading on behalf of SAP the implementation of the ONE VALE project. This project made a "Go Live" in April 2014, with 22,000 s in an extensive scope. During the project development phase, I was a SAP representative in the executive committee. In the VALE´s group I sold to VLI (Logistic Company Vale shareholder), the ERP on HANA and SAP cloud services. I was also a member of the executive committee during the implementation of the ERP SIMPLES project.

  • Gráfico Oracle

    Strategic Executive

    Oracle

    - 7 años 11 meses

    Rio de Janeiro Area, Brazil

    I was a Strategic Executive for Oracle Applications, I sold the ERP E-Business Suite to VALE, I participated in the implementation phase of the ELO´s project with created the basis for the whole shared services, common centralizing and standardizing back-office processes of several companies with more than 8,000 s. I was also responsible for selling the services managed by cloud computing (Oracle On - Demand) to the whole ELO environment under service level agreements. For …

    I was a Strategic Executive for Oracle Applications, I sold the ERP E-Business Suite to VALE, I participated in the implementation phase of the ELO´s project with created the basis for the whole shared services, common centralizing and standardizing back-office processes of several companies with more than 8,000 s. I was also responsible for selling the services managed by cloud computing (Oracle On - Demand) to the whole ELO environment under service level agreements. For (Vale navigation company for general cargo), I sold as well specific solutions like logistics (Oracle Logistics for core process) at in the same time served as an Oracle´s representative in ERP and logistic project implementation with more than 500 s. I have an important experience of developing big deals like, the deal of 2010 that was the biggest SW Sales of the year in Latin America, pointed above USD 100M. I was at Oracle in 2 different periods 2002- 2005 and 2007 – 2010.

  • Gráfico SAP

    Executive

    SAP

    - 5 años

    São Paulo Area, Brazil

    As SAP Manager at PETROBRAS, I participated in the implementation of the SINERGIA project implementation. Previously, I was responsible for SW sales and the implementations of projects as an example: O GLOBO (Media ), B, GVT and TIM (Telecom).

  • Sales Manager

    Thomson Reuters ONESOURCE | MASTERSAF

    - 4 años 9 meses

    Brazil

    I was a sales manager at Mastersaf (specific software package for Brazilian fiscal requirements), and also responsible for a large portfolio of around 500 customers. I made a team with 5 people and we were capable to positioned the solution for the whole country.

Educación

Licencias y certificaciones

Reconocimientos y premios

  • SAP ARIBA - 2018 The Best Region of Q4

    -

    Recognition based of the results of Q4 in 2018

  • SAP ARIBA - 2017 The Best Region in the World

    SAP

    Recognized by SAP as the best region in the overall KPIs - Winner Circle Award 2017 - Hawaii

  • ACO Leadership of LAC 2016

    SAP Ariba

    The best leader of the region

  • SAP Ariba - Brazil the best performance Q2 and Q4- 2016

    SAP

    Recognized by SAP Ariba as the best RVP and performance for 2 quarters and key renewals for the LAC region - Winners Circle Award 2016 - Hawaii

  • SAP Quota Achievement of LAC

    SAP

    I won the biggest achievement in the region 240%

  • ORACLE Quota Achievement

    ORACLE

    I won with 130% Quota Achievement

  • ORACLE LAC Excellence Club

    Oracle

    Highest Quota Achievement -1st Place of LAC, 250% of Achievement

  • ORACLE LAC Excellence Club

    ORACLE

    The highest achievement on Cloud On Demand Services.

  • Excellence Prize ORACLE Brazil

    Oracle

    Market and Customer Focus

Idiomas

  • English

    Competencia bilingüe o nativa

  • Spanish

    Competencia bilingüe o nativa

  • Portuguese

    Competencia bilingüe o nativa

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