Argentina
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Accomplished entrepreneur, bootstrapping Monits and building it into a profitable…

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Publicaciones

Proyectos

  • IOS & Android Native Mobile Apps - v1

    Situation

    - DeMotores already had IOS and Android native mobile apps but both contained several critical errors causing apps crash.
    - Lots of negative s reviews / Low average rating (Play Store) = 2,7
    - Impossibility to search new cars and a dealer


    Tasks

    - Plan a bugfix release between the month
    - Develop the new cars module (search, VI page and form)

    Actions

    - Outsourcing software development: choose the software factory…

    Situation

    - DeMotores already had IOS and Android native mobile apps but both contained several critical errors causing apps crash.
    - Lots of negative s reviews / Low average rating (Play Store) = 2,7
    - Impossibility to search new cars and a dealer


    Tasks

    - Plan a bugfix release between the month
    - Develop the new cars module (search, VI page and form)

    Actions

    - Outsourcing software development: choose the software factory (portfolio analysis and financial proposals)
    - Gantt planification for both releases

    Significant Achievements

    + 4 K leads per month
    ROI = US$ 70K (Total Investment 2012-2014) / US$ 200K (Annual Marginal Value 2012-2014)
    Play Store average rating = 4,2 (better than Cars.com and CarGurus, top sites in USA)

    Otros creadores

  • Volley Request

    -

    Volley Request is an extension library for Volley, with several utility classes ranging from new requests types, to a REST API based on Restangular.

    Otros creadores
    Ver proyecto

  • IOS & Android Native Mobile Apps (2014)

    -

    Situation

    - During 2013, we worked on a new Brand Book in which, among other visual elements, redefined the color palette, leaving outdated mobile apps design.
    - IOS 7 Release: Flat Design approach
    - Lack of motion gestures for better interaction

    Tasks

    - Mobile apps redesign aligned with the DeMotores's new brand book, and new flat design approach.
    We considered necessary to reinforce the consistent application of the brand book on all channels, in order to ensure…

    Situation

    - During 2013, we worked on a new Brand Book in which, among other visual elements, redefined the color palette, leaving outdated mobile apps design.
    - IOS 7 Release: Flat Design approach
    - Lack of motion gestures for better interaction

    Tasks

    - Mobile apps redesign aligned with the DeMotores's new brand book, and new flat design approach.
    We considered necessary to reinforce the consistent application of the brand book on all channels, in order to ensure a uniform and standardized design that helped improve DeMotores's brand recall.

    Significant Achievements

    - + 30% conversion rate
    - We improved engagement:
    Screen views per session = + 70% (14 vs 8)
    We doubled the use of the Watch list and social sharing features.

    Otros creadores

Reconocimientos y premios

  • Diploma de Honor

    Instituto Tecnológico de Buenos Aires

  • Medalla al Mérito Académico

    Instituto Tecnológico de Buenos Aires

Idiomas

  • English

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  • Spanish

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  • Japanese

    Competencia básica

  • Portuguese

    Competencia básica limitada

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