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Tenho mais de 20 anos…
Artículos de Marcia
Actividad
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Na Lew'Lara\TBWA, inovação não é responsabilidade de um departamento. É um estado de espírito. Ela nasce da nossa maneira de pensar, criar e agir…
Na Lew'Lara\TBWA, inovação não é responsabilidade de um departamento. É um estado de espírito. Ela nasce da nossa maneira de pensar, criar e agir…
Recomendado por Marcia Esteves
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Um baita dia aqui na JBS. A maior empresa de alimentos do mundo vai seguir alimentando o mundo com o que a de melhor, ainda mais.
Um baita dia aqui na JBS. A maior empresa de alimentos do mundo vai seguir alimentando o mundo com o que a de melhor, ainda mais.
Recomendado por Marcia Esteves
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100 ANOS DE GLOBO! É impossível contar a história do Brasil sem mencionar a #Globo. São 100 anos acompanhando o país, informando, emocionando…
100 ANOS DE GLOBO! É impossível contar a história do Brasil sem mencionar a #Globo. São 100 anos acompanhando o país, informando, emocionando…
Compartido por Marcia Esteves
Experiencia y educación
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Abap Nacional (Associação Brasileira de Agências de Publicidade)
Mira la experiencia completa de Marcia
Mira su cargo, antigüedad y más
o
Experiencia de voluntariado
Publicaciones
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Co-autora do livro Reputação
Editora Líder
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Co-autora do livros Líderes de Marketing
Editora Lider
Proyectos
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HSBC Global Connections | B2B Hangouts on Air
HSBC Global Connections Hangouts is a never been done before initiative to engage business audiences, leveraging Google+ and YouTube to distribute content across screens. This content platform connects the B2B ecosystem: from SMBs to CEOs of multinational companies. This project positioned the brand as a content curator and business advisor, fostering a new way to dialogue with the segment, offering a brand experience closer and interactive. For the very first time, we broadcasted a Hangout…
HSBC Global Connections Hangouts is a never been done before initiative to engage business audiences, leveraging Google+ and YouTube to distribute content across screens. This content platform connects the B2B ecosystem: from SMBs to CEOs of multinational companies. This project positioned the brand as a content curator and business advisor, fostering a new way to dialogue with the segment, offering a brand experience closer and interactive. For the very first time, we broadcasted a Hangout live on YouTube homepage in Brazil and scaled content distribution on GDN in Latin America. In just 4 months, HSBC B2B YouTube Channel (www.youtube.com/hsbccmbbrasil) built the second largest subscribers base in the Brazilian Financial Sector.
Otros creadores -
Reconocimientos y premios
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Prêmio Affonso Serra Award
GAN
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Advertising Icon
LIDE
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Women to Watch 2018
AdAge / Meio e Mensagem
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Cannes Awards
Cannes Awards
> 15 Cannes Awards (1 Grand Prix / 1 gold / 2 silver / 11 bronzes)
> Agency with the biggest number of lions in Brazil
> 3rd consecutive year most innovative agency (in Brazil)
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El Ojo
El Ojo
> 1 Grand Prix
> 4 Gold
> 8 Silver
> 4 Bronze -
D&Ad + D&Ad Impact
D&Ad
2 Wood Pencil
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FOMLA
Miami Media Festival
> 1 Gold
> 1 Silver -
Effie Award
Effie Awards Brasil
> 3 Effie Awards
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Effie Award - LatAm
LatAm Effie Award
> 1 Gold
> 1 Silver -
Cannes Awards
Festival of Cannes
> 8 Cannes Awards (1 gold / 2 silver / 5 bronze)
> 4th most awarded agency in Brazil
> 2nd consecutive year most innovative agency (in Brazil)
> LatAm Network of the Year -
Effie Award - LatAm
Effie Award
> 1 Silver Award
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Cannes Awards
Festival of Cannes
> 5 Lions (1 Silver / 4 Bronze)
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Effie Award
Effie Award Brasil
3 Effie Awards for P&G Brands (Old Spice & Downy)
> 1 Gold
> 2 Silver -
ABEMD Award
ABEMD
> 4 Awards for Pepsi Brand (LatAm / Colômbia / México)
> 1 Gold, 1 Silver, 2 Bronze -
DMA-ECHO Award!
DMA-ECHO Award!
> Pepsi – Operation Smile Latin America
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Panregional Digital Advertising
Panregional Digital Advertising
Pepsi – Operation Smile Latin America
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Portada's Latin American Advertising and Media Awards
Portada's Latin American Advertising and Media Awards
> Pepsi – Operation Smile Latin America
> Top Category -
CSP Festival
Clube de Criacão
> 1 Silver
> 1 Bronze
> 5 In-Book -
Clio Awards
Clio Awards
> 1 Gold
> 1 Silver
> 2 Bronze -
D&Ad
D&Ad
> 1 Pencil in 2016
> 1 Pencil in 2017
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El Ojo de Iberoamérica
El Ojo de Iberoamérica
> 3 Silver
> 4 Bronze -
FIAP
FIAP
> 1 Gold
> 2 Bronze -
One Show
One Show
> 1 Merit
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Wave Festival
Wave Festival
> 1 Gold
> 3 Silver
> 2 Bronze
Idiomas
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English
Competencia bilingüe o nativa
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Spanish
Competencia básica profesional
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Italian
Competencia básica limitada
Empresas
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Board Member of the AMCHAM Council
Board Member
- actualidad -
Board Member of the Mobile Marketing Association (MMA)
Board Member
- actualidad -
Board Member of ABAP
Director
- actualidad -
Board Member of CONAR
Representing ABAP
- actualidad -
Board Member of the CONAR Ethical Council
Representing ABAP
- actualidad -
AdNews Executive Council
Executive Council Member
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Recomendaciones recibidas
1 persona ha recomendado a Marcia
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