Samantha Almeida

Digital Strategic Planning and Creative Storytelling Teacher

Creating engaging narratives for bold brands and leading the Brand Strategy team in Brazil, a team that helps the top global and local clients and agencies to develop strategies, campaigns, live content and innovate at Twitter everyday or win big events conversations using diversity and cultural relevance as main differentiation point.

I’m responsible for Mynd8 and Warner Music media operation in Brasil, locally represented by Music2 holding. Set up digital high performance workstreams to increase online engagement and sales contribution.
Create and Integrate all brand communications touchpoints and marketing activations. PR, creative content, leading creative teams and expert in managing 'outsiders' and multitask teams.
Understand consumer behavior and generate consumer insights for new products and services for both:… Mostrar más

I’m responsible for Mynd8 and Warner Music media operation in Brasil, locally represented by Music2 holding. Set up digital high performance workstreams to increase online engagement and sales contribution.
Create and Integrate all brand communications touchpoints and marketing activations. PR, creative content, leading creative teams and expert in managing 'outsiders' and multitask teams.
Understand consumer behavior and generate consumer insights for new products and services for both: agencies and brands. Mostrar menos

and Integrate all brand communications touchpoints and marketing activations, from brochure to television and digital advertising for both: consumers and representatives.
Create, manage and implement social media editorial content and PR plans for business units.
Set up digital high performance workstreams to increase online engagement and sales contribution Launch and manage social media campaigns on brand consumer and representatives owned channels.
Overcome digital results… Mostrar más

and Integrate all brand communications touchpoints and marketing activations, from brochure to television and digital advertising for both: consumers and representatives.
Create, manage and implement social media editorial content and PR plans for business units.
Set up digital high performance workstreams to increase online engagement and sales contribution Launch and manage social media campaigns on brand consumer and representatives owned channels.
Overcome digital results and engagement for Brazil to become #1 among all Avon's markets worldwide.
Set up consumer marketing vision to leverage brand equity focusing on makeup and fragrances categories using diversity and women empowerment as main differentiation point.
Budget management.


Main campaigns:
- BB CREAM COLOR TREND_2016 Brazil Digital Launch Campaign
https://www.youtube.com/watch?v=8Imd5MyfGbo&feature=youtu.be

- Attraction_2016 Brazil Digital Launch Campaign
https://youtu.be/wCLkaXKYRBA

- Avon Brasil Digital Content Platform and Beauty Influencers_E AÍ TA PRONTA_2017
http://eaitapronta.com.br/
https://youtu.be/0SIPsZJjJis
*** elected one of 10 best global branded content projects of OATH media group.
https://projects.huffpostbrasil.com/beleza-sem-filtro/ Mostrar menos

Responsible for the adaptation and implementation of the main communication and global PR campaigns and development of strategies for brand connection with the Brazilian market.
I developed local communication campaigns that involved exciting content, digital marketing and media performance and lead first always on brand relationship Project with beauty trade PR, make up artists for brand and product launches.
Set up of social and Content Platforms.

Creative Manager at Jeans unit at Interbrands Group company responsible for operation of Ecko Unltd (women / men), Rocawear (women / men), G-unit (women / men) brands in Brazil.

Responsible for all product launch strategies.
Set up of of the social content area of Trifil and Scala.
Management of agencies and platform of relationship with press and opinion formers.
Media plan development.
Set up of digital and content platforms.

I started my career with Brazil Levi's in my early college years.
For almost 7 years I had great learning in product development, communication strategy, product launching, PR, sales and marketing roaps.
Started being responsible for all trends research of consumer behavior for local operations but soon I became the touchpoint for Latin markets, creating important communication strategies In partnership with global Levi's.
I also travelled to all Brazil's stores giving workshops for… Mostrar más

I started my career with Brazil Levi's in my early college years.
For almost 7 years I had great learning in product development, communication strategy, product launching, PR, sales and marketing roaps.
Started being responsible for all trends research of consumer behavior for local operations but soon I became the touchpoint for Latin markets, creating important communication strategies In partnership with global Levi's.
I also travelled to all Brazil's stores giving workshops for sales teams to increase and stimulate representatives.
Negotiated with suppliers, budget and agencies managing. Mostrar menos