Sao Paulo, San Pablo, Brasil
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Competent professional with 25+ years of dynamic experience with Multinational companies…

Artículos de Anderson

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Experiencia y educación

  • Hyundai Motor Brasil

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Licencias y certificaciones

Experiencia de voluntariado

  • Mentor of an Olympic athlete

    Instituto Nissan

    - 1 año

    Salud

    Interesting experience to share/receive from a professional athlete to professional executive

Publicaciones

  • Brazilian Digital Transformation Readiness: A Transdisciplinary Engineering Approach in the Automotive Sector

    Proceedings of the 31st ISTE International Conference on Transdisciplinary Engineering / IOS Press BV

    In this paper, it was evaluated both digitalization implementation and digital readiness in the Brazilian auto industry to ascertain how readiness potentially impacts the implementation of new digital technologies and processes. In reviewing the literature on digital transformation in the global automotive sector, a lack of studies was identified on the level of readiness and maturity of the automotive sector in relation to digitalization and innovation brought out by the implementation of…

    In this paper, it was evaluated both digitalization implementation and digital readiness in the Brazilian auto industry to ascertain how readiness potentially impacts the implementation of new digital technologies and processes. In reviewing the literature on digital transformation in the global automotive sector, a lack of studies was identified on the level of readiness and maturity of the automotive sector in relation to digitalization and innovation brought out by the implementation of Industry 4.0 technologies. To address this gap, a digitalization protocol was drawn up with the aim of ing the maturity of companies and understanding the degree of readiness for digital transformation.

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  • Transformação digital e maturidade de empresas do setor automotivo brasileiro

    Blucher Engineering Proceedings / XXXI Simpósio Internacional de Engenharia Automotiva

    Although widely adopted around the globe, emerging evidence suggests that digitalization investments
    often underperform. One potential reason is that firms lack organizational readiness to adopt the new technologies. In this paper, we evaluate digitalization implementation and digital readiness in the Brazilian auto industry to ascertain how readiness potentially impacts the implementation of
    new digital technologies. In reviewing the literature on digital transformation in the global…

    Although widely adopted around the globe, emerging evidence suggests that digitalization investments
    often underperform. One potential reason is that firms lack organizational readiness to adopt the new technologies. In this paper, we evaluate digitalization implementation and digital readiness in the Brazilian auto industry to ascertain how readiness potentially impacts the implementation of
    new digital technologies. In reviewing the literature on digital transformation in the global automotive sector, a lack of studies was identified on the level of readiness in relation to digitalization and innovation brought out by the implementation of Industry 4.0 technologies. To address this gap, a digitalization protocol was drawn up with the aim of ing the maturity of companies and understanding the degree of readiness for digital transformation. Subsequently, the research was applied to thirteen companies in the automotive sector. The contribution of this paper identified that the use of digital technologies increases the quality and results of work, facilitates the achievement of objectives, offers a competitive advantage, and improves customer experience.

    Otros autores
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  • Histórias de Sucesso (Corporate Success Stories)

    Global Partners

    Co-author of the book together with other executives. One chapter talks about my actual professional and personal life, expressing the lessons' learned in my career with the main goal to influence the next generation of professionals.

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Cursos

  • Product Development: Innovation, Technology and Growth

    Haas School of Business

  • Smart Grid Seminar

    Stanford University

Reconocimientos y premios

  • Best Corporate Communication Executives

    TOP Mega Brasil

    Nominated between the top 50 Brazilian Corporate Communication Executives.
    Nominated 3 years in a row (2016, 2017 & 2018).

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  • Portuguese

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